Nobody Likes A Bag Of Bones!

Ever hear about the “Kennewick Man”? 

It’s a controversial 9,000-year old skeleton that caused quite a stir way back in 1996. Story went, both scientists and Native American tribes were fighting for ownership of the remains. 

Not only that. 

But some cult members were also claiming the Kennewick Man. Along with a man who wants to bury the skeletons in his family cemetery and even by the family of the college student who found the 90-centuries skull. 

For someone who has been dead for 9,000 years, Kennewick Man seems to have lots of long-lost relatives. 

Wondering if he was that famous, too, when he was still alive! 


Anyway, why bring this up? 

Because no matter how popular these bones were, you can NEVER do the same when it comes to your emails. 

In other words, don’t send emails that has no “meat” in it. I mean emails with with zero value to your readers. 

That’s why each time you’re about to hit send, ask yourself: “Is this email worth interrupting the time of my readers?” 

And if it’s not, don’t send it. 

(That’s a genius advice, by the way, from the great Ken McCarthy!)

Promise yourself never to send junk. 

Because nobody likes a bag of bones! 

Cute & Creepy Fake Baby!

Got this question recently… 

QUESTION: Is email marketing applicable for a business selling webinar courses on stock investing? 

Well, of course! 

In fact, any business with an offer and an email list can profit from my email ways. 

You see, email marketing can help you as long as you’re solving a problem and you have a market that’s hungry for a solution. 

Here’s a quick example: 

Ever hear of Reborn Dolls? 

It’s a hyper-realistic doll created by artists to look like a real baby. 

Anyway, when I first saw it, I immediately wonder who would buy such a thing. 

It’s cute. But kinda creepy as well. 

Yet, I learned that there’s actually a huge market for it. (Lots of grown women are crazy over these dolls!) 

I also discovered that Reborn Dolls are used for therapeutic purposes. 

Such as for women who can’t have their own biological child. Or those suffering from anxiety and depression. Or women coping with grief over a lost child. 

The point? 

As long as you’re solving a problem — whether it’s securing your retirement through stock investing or dealing with depression using a fake baby — then you have a business. 

And you can definitely use emails to make lots of profits!

Why You Shouldn’t Give Too Much Value For Free

Let me tell you about Ramit Sethi’s terrible experience on “too much giving.”

A few years ago, when Sethi’s business started doing well, some of his friends came to him and asked for help.

They wanted to learn how they can make money online, too.

Being the good friend that he is, Sethi gave them access to his online course worth $2,000.

He didn’t charge them a dime.

He gave them full access to his courses without asking anything in return.

All he wanted was to help them.

But a few weeks after giving them his $2,000 course, Sethi noticed that they didn’t even bother to log in — not even once.

He was baffled — and even felt resentful.

He tried to help for free and those people just took it for granted.

After that incident, Ramit Sethi decided to stop giving away his courses for free.

It doesn’t matter if you’re his friend, if you want his course, you need to pay the full price.

Did he lose some of his would-be customers?

You bet.

Those people who don’t want to pay but want to get the course for free went away.

But those who really want it? Those who are really serious? They paid the full price and watch every single lesson inside his course.

The point is this:

People value what they pay for.

If they get something at no cost, chances are they’ll just take it for granted.

You see, most people just don’t see value in “free.”

So stop giving away too much of your stuff.

If you are good at what you do and you know you can help others, you owe it to yourself to make people pay for your product or services.


That’s only one of the marketing principles I teach inside my book, Email Copywriting Handbook.

Let me say it like it is.

I’m giving you my book in exchange for your expressed permission to market my services to you through my emails.

If you don’t have any problem with that, then go ahead and click the link below to download your book.

How To Sell Without Really Selling (And Why Giving Away Too Much Value Is Bad For Business)

Ever heard of the Rule of Reciprocity?

Lots of business owners love it. In fact, a good number of them use it as a foundation on how they do business.

Here’s a quote I saw that explains the rule well:

“If I give you something of value that you perceived to be valuable, you’re going to feel an obligation to return back to me something of equal value in return.”

Sounds good, right? But it can actually harm your business — without you even knowing it.

You see, based on the rule, if you give me something valuable, then I’ll feel obligated, compelled, forced to buy from you.


Heck, no.

If I don’t need your product or service, then why would I buy from you?

Now, for the record, I’m not saying that the rule is a total sham — because to some degree, it works.

But IMHO, this rule caused a lot of business owners to lose their balls when it comes to selling. A lot of people nowadays can’t sell shyt unless they’ve provided enough value to their prospects.

Sounds familiar?

They became marketing wimps who don’t know how to make people buy without giving away the farm along with the kids.


You can even see this phenomenon in emails…

People try their best not to sound ‘salesy’ because they’re afraid their customers might get annoyed and leave their list.

So they sugar-coat their pitch or bury their link in the PS.

Not knowing that they only harm their business doing this.

But who can fault us?

We were made to believe that the Rule of Reciprocity is a universal law — just like the law of gravity.

We were taught that people won’t buy unless they receive value from us first.

Gwurus and shexperts sing in unison, telling us that we should give away dozens of free content first before selling anything.

But after handling dozens of email marketing campaigns, I realized that this is not the case.

In fact, you can sell in every email you send to your list. And your readers would even thank you for selling to them.


By using ‘infotainment’ when writing your emails.

Which simply means combining information with entertainment. Just switch on your TV to see great examples of this concept. News shows that present information in a way that is fun and entertaining.

Now, does it take a lot of time to write infotaining emails?

Not really, as long as you know what you’re doing.

Interested to learn more?

Then, you should download a free copy of my book, Email Copywriting Handbook where you can see actual examples of ‘infotainment emails’

Download it today. It’s totally free.

Here’s the link:

The #1 Most Dangerous & Costly Mistake That Can Sabotage Your Email Marketing

Here’s some great advice I got when it comes to writing emails:

“The goal of your emails is not to satiate the thirst and hunger of your reader. Because if you do, they would no longer feel the need to buy your product. After all, he has just been fed. Instead of being teased to the point that he’ll pay for his meal, he’s been given enough that he’s forgotten he was hungry or thirsty in the first place.”

That advice literally changed the way I write emails and my entire email marketing approach.

Before learning this, I thought that I need to give good info on my emails.

After all, if they were to buy my product, then they need to know that I can deliver the goods, yeah?

In fact, let me know if these ‘beliefs’ sound familiar…

“I need to give valuable content to my subscribers for free.”

“I need to give away some of my stuff so they’ll be confident that my product is even better.”

“I need to teach in my emails so they’ll see that I know what I’m talking about and I’m really the go-to expert.”

But people who have this mentality often run to the problem of people not buying their product because they already received some great stuff.

Just like this poor woman I saw on Facebook:

Screen Shot 2019-04-12 at 9.00.46 AM

Now, if you’re not supposed to teach in your emails, then what are you supposed to do?

3 things…

#1. Inspire

The great email master Matt Furey believe that ‘inspiration sells.’

If you can inspire your subscribers to believe in themselves, in their abilities, and in their skills, then you can also inspire them to buy your product or services.

#2. Motivate

Motivate people to take action.

Give them reasons to get off the couch and start moving towards their goals.

You can also motivate them to go the extra mile by buying from you.

#3. Entertain

Tell stories. Crack some jokes. Make your emails really fun and entertaining.

Let’s be honest: Who earns more money? A professional teacher or an entertainer?

It’s the same with your emails — don’t teach.

Entertain the heck out of your subscribers and you’ll also see your bank account get fatter.

Now, think about it…

You don’t need to share hard info to do those 3 things, do you?

Yes, you can still teach — but make sure it’s not ‘hard teaching’ where you instruct someone, in detail, about how to do things.

If you want to see actual examples of this, then read Chapter 1, 3, 8, 10 and 15 of my new book, Email Copywriting Handbook.


You can see how I teach without really teaching. Ironic much, eh?

Just go here to grab your copy for free:

The Borderline “Abusive” Way of Writing Profitable Emails

So you want more clients and more revenue for your biz?

Without spending a dime on ads?

Completely on autopilot?

Here’s a quick & simple 3-step tactic for you.

👉 Write 30 emails.

👉 Set it up on your autoresponder.

👉 And bring people inside your list to receive your emails daily.

Then, let your emails do the heavy-lifting of making people know, like and trust you. It’s really simple. No need to spend any money on ads. And you can move on to other parts of your biz as your emails create opportunities for you.

That’s it.

The key here is to make sure that your emails are really good.

And you can do that by simply talking a lot about your market’s pains, challenges, and problems.

I’ll let you in a little “secret”

According to marketing wizard Jay Abraham:

“The more accurately you can describe your reader’s problem in terms they relate to, the more they instinctively feel that you must have an answer to that problem.”

I mean, think about it…

If you’re suffering from back pain, and I come to you to describe what you’re going through — exactly how you would describe it — then, you’d probably think that I know what I’m talking about and I know how to solve it.

The same thing goes with your emails.

If your emails talk a lot about the problems of your market and you can paint the picture of what they’re going through the way they see it — then they’ll conclude that you know the solution.

No wonder we see doctors as geniuses.

If you want to learn how to write email-focused problem effectively, then Chapter 13 of my new book, Email Copywriting Handbook, talks about a ‘borderline abusive’ way to do this.

Grab it here for FREE while it’s still available:


Are You Afraid of People Leaving Your Email List?

Want a funny irony?

Dying in the living room.

Want an even funnier one?

Email marketing that doesn’t appeal to your market and doesn’t make you money.


Well, not really. Especially if that’s exactly what’s happening in your business right now.

Dunno about you but when I write emails to my list or to my client’s list, my main goal is always to make more money.

Yes, I might sprinkle it with a bit of fun, throw some actionable tips in there, or share a great marketing nugget inside, but the goal is always the same — to make money.

Someone may ask, “Well, isn’t that annoying that you’re always asking for your subscribers to buy from you?”

To which I reply, “Is your business a charity?”

Because if it is, then it’s perfectly fine not to sell them anything.

But if you’re doing business, people expect you to sell something to them.

That’s why every time you tiptoe your way into selling OR you try your best to just be ’nice person’ because you don’t want to annoy your subscribers, you’re actually breaking the trust of people inside your list who are looking for your help.

Think about it this way:

If my neck is bleeding and I go to the doctor, I expect him to treat me. And of course, I expect to pay for his services.

It’s the same thing with your email list.

If your market has a problem and they subscribe to your list, they expect you to show them the solution — and they expect to pay for it.

Now, if your subscriber gets angry because you’re selling something, then it could only mean 2 things:

#1. He doesn’t have a problem so he doesn’t need your solution

#2. He has a problem, but he expects you to give him the solution for free

And I’m guessing that that person is not your ideal customer, yeah?

So don’t be afraid to be more aggressive in the way you do email marketing.

Besides, what’s the worst thing that can happen?

I’ll tell you.

The worst thing that can happen is that people who are not your ideal client will leave your list.

But don’t worry because those who really need what you’re selling will stay and buy from you.


Anyway, if you want to learn more about this, then read Chapter 3 of my new book, Email Copywriting Handbook.

I talk about why you should get people to ‘unsubscribe’ from your email list so you can make more money.

Grab it here for FREE:


For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here:

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How To Write Email Faster

Ever heard of a Rube Goldberg machine?

It’s a machine intentionally designed to perform a single task in an indirect and overcomplicated fashion.

Dunno ’bout you, but it made me chuckle a bit.

It actually reminds of how a lot of people I know are doing when writing email copy.

They overcomplicate a very simple task.

It starts with closing the door behind them. Then, spending a few minutes to attract the energy of the universe and magically come up with an inspiration. That’s when they’ll start the arduous task of writing the email. They’ll spend hours and hours hammering the keyboard to come up with the ‘perfect email’ that will blow the pants off their subscribers.

That might be a little exaggerated. Lol!

But you’re getting my point?

When it comes to writing emails, the proof of the pudding is not in the words you use, but the sales you made.

Here are two things you can do to write email faster:

#1: Write Like You Talk

When writing emails, just write like you talk — warts and all.

What I mean is, write like the way you talk with a normal person in a face-to-face conversation.

Use words that you normally use when talking with someone.

Avoid being verbose and don’t dare to look more intelligent with words that your readers won’t understand unless they get a dictionary.

#2: Limit Yourself to 30 Minutes

I’m also a huge believer of the old adage that says, “Money is attracted to speed.”

So you should not spend more than 30 minutes writing an email.

‘Dumb down’ things a bit.

Get a timer and decide that you’ll only write for 30 minutes.

It might take a bit of practice, but you’ll get faster every time you do it.

What you should expect?

When you do this, two things will happen:

First, You’ll write faster.

And second, you’ll let your unique personality shine through your emails.

Both important to writing emails that don’t sound like a robot or an overhyped ad guy on TV.

Anyway, if you want some cool demonstration of emails written using this approach, then make sure you grab a copy of my new book: Email Copywriting Handbook.

All you have to do is model those emails and adapt it to your market, and soon enough, you’ll be one of the most prolific email copywriter in your industry — leaving your competition thousand miles behind.

Get it on the link below.


For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here:

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What’s The Ideal Length of a Good Email Copy?

What should be the ideal length when writing an email copy?

I’ll answer that in this email, but let me tell you this short story first.

There was this doctor who committed a grave error and ended up almost killing her patient.

The reason?

Confusion with her two patients: Mrs. Morris and Mrs. Morrison.

It was terrible. The doctor already cut her groin, punctured her artery, and inserted a long tube to her heart — only to found out that she’s operating on a wrong patient.

Luckily, the patient survived.

Heck, she was even happy because at least they were able to confirm out that her heart is fine.


Anyway, here’s what I brought it up:

Confusion can be deadly.

And getting confused in marketing? Oh, it can kill your business slowly or in an instant.

Let’s take email copywriting for example.

When it comes to writing emails, a lot of people are unsure whether they should write short or long emails.

Some gwurus say that short emails work best since people have now the attention span of a goldfish.

While some sheksperts say that long emails still perform better — especially when you’re trying to sell something.


I take to heart what A-list copywriter, Joe Sugarman said.

According to him, back in the days when copywriters were mostly men, they have this old adage when it comes to length of copy:

“Copy is like a woman’s skirt. It should be long enough to cover the essentials but short enough to make it interesting.”

Now, I’m not being sexist here, I’m just trying to prove a point.

You see, the length is irrelevant.

If your email copy is interesting and it’s relevant to your readers, then they will keep reading it.

But if it’s the ‘same-old, same-old’ regurgitated emails like what gwurus and sheksperts are always doing each time they launch their product, then you’ll easily lose readership.


I always try my best to keep my emails short.

I’m busy. My readers are busy.

And we’d both appreciate it if I can say everything I want to say in the shortest time possible while still keeping things interesting.

200 to 300 words is a good number. But again, don’t let that limit you.

Instead, always aim to make your emails fun to read — and you’ll never have to worry about the length once again.

If you want to see some demonstration of how to write short but interesting email copy, then you should grab your copy of my brand new book: Email Copywriting Handbook.

Grab your copy today!


For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here:

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How To Add Value Without Giving Away Too Much Content

“If I give you something of value that you perceived to be valuable, you’re going to feel an obligation to return back to me something of equal value in return.”

This quote I pulled somewhere talks about the gist of the Rule of Reciprocity that came from Robert Cialdini’s best-selling book, Influence: The Power of Persuasion


But in my humble (but accurate) opinion, this Rule caused a lot of troubles and miseries…

…Especially in the lives of business owners.

Well, for the record, I’m not blaming Cialdini.

The fault lies in the way we understood and apply this so-called ‘universal rule.’

You see, the Rule of Reciprocity says that people feel obligated, even forced, to give back to you whatever you give to them.

Business owners took it to the extreme by saying that your customer will only buy from you if you offer them something valuable first.

So you created loads of free super valuable content — a free eBook, free 1:1 coaching, free online course, free meal.

You give 99% of what you know to compel people to buy from you.

And so far, it seems working.

Your potential clients are happy and they won’t stop thanking you.

But when it’s time to launch your product, what happens?


Those people who consumed all your free resources are nowhere to be found.

Heck, some of them will even get angry at you for trying to sell them something.

And there are others who will ask, “Well, you already give us a lot of information. Why should we buy from you?”

It’s freaking heartbreaking.

Don’t worry though, because there’s another way to market business without giving away the farm along with the kids.

This might sound strange, but you can actually add value without giving away too much content.

Here’s how to do it:



Whenever you talk about your ideal client’s problems, they tend to listen.

And even if you don’t give them the solution inside your content, they will still listen.


Because it’s super relevant to them.

You’re talking about a topic that is really close to their heart.

And they won’t mind you talking about it over and over again.

Have you ever had that one friend who won’t stop talking about his or her problems?

It’s funny but you’ll notice that people don’t get tired when they are telling you about their problem.

Do this in your content and people will continue listening to you.



Here’s the thing: The solution is you.

So if they want to get their problem solved, then they need to buy your product or hire your services.

The key here is to be so clear about the problem, but very vague when talking about the solution.

Don’t share the dirty details of how you will solve their problem if they come to you.

Think about it: When you come to a doctor, you don’t expect that they’ll give you the solution right away.

No. What they do is to talk about your symptoms first — your problems — then, they give you the solution.

If it’s medicine, you need to buy it.

If it’s an operation, you need to pay for it.

See the pattern here?

Talk more about the problem. But they need to pay to get the solution.



Teasing your solution is one of the best ways to make people buy from you.

How do you do it?

By giving them a bit some juicy information, but withholding a key piece that they need to implement the information.

Here’s an example:

Say you’re selling a weightless product for women.

You can talk about the importance of drinking a lot of water to lose weight.

But don’t just drink water.

They need to drink the right amount as well as the right kind.

Because if they drink too much or too little, they’ll gain weight.

And if they drink the wrong kind of water, they’ll gain weight as well.

Then, proceed to tell them…

“I talk about this in detail in my weightless product. Get it here.”

See what I did there?

You talk about their problem — losing weight.

You’re very vague about the solution — drink the right amount and right kind of water.

Then, you tease them about your product.

And that’s how you add value without giving away all your free stuff!



You don’t have to give away everything just to make people buy from you.

There are hundreds of tools and tactics that you can use to ‘persuade’ your potential buyers to try your product or hire your services.

The 3 steps I shared with you is enough to get you started.


For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here:

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