So you’re here to know what kind of “hellish” Subject Line I used that my client had no choice but to fire me. Here it is: “My shameful past…” You see, my client was kinda conservative so for me to use this kind of provocative statement didn’t sit well with her. It shookt her to …
You’re here… So I’m assuming you’re convinced that “NEEDINESS” can kill (or is killing) your business right now. No worries. I got the perfect solution for you! Here it is: “Don’t focus on what you can’t control. (i.e. The Outcome)Instead, focus on what you can control. (i.e. The Process)” So don’t focus on losing the …
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One of the ‘Email Marketing 101 Rules’ that amuses me is this… “Don’t sell your product right away in your emails. Give value first in the first 5 (or more) emails. Then, that’s when you can tell about them about your product.” And then certain gurus and experts use this analogy of dating and marriage …
“The word for today is Bullsh*t. No need to spread the word, there is plenty of it going around.” Silly joke. But it rings true. Especially when it comes to online marketing. I don’t know about you, but I’m easily annoyed whenever I see cheap marketing gimmicks done by so-called marketers. And one of the …
5 Cheap Email Marketing Tactics You Should Avoid Read More »
Ever watch the TV series, The Walking Dead? If you’re not familiar with it, it’s about a ragtag group of survivors who were trying to survive the Zombie Apocalypse. Really awesome show. But around Season 8 — viewers say that watching it was a drag so they started hating it. What happened? How did TWD …
#1 Email Mistake That Will Trigger The Zombie Apocalypse Read More »
Hey, what do you call someone who has never paid attention to ants? Ignor-ant. Hah! 🤣 Some pithy joke to brighten your day. Today, I want to talk about the #1 role of your email subject lines. And that is: TO GRAB ATTENTION. You see, if you can get people’s attention, you can get them …
So I got a new (old) movie to tell you about. It’s called “Bedazzled.” It’s about a guy named Elliott Richards who sold his soul to the devil to get the girl of his dreams. The movie was a comedy and it funny as hell. (Pun intended) But it also reminded me of some real-life …
Listen… I think too many a people are overly concerned about unsubscribes. Me? I couldn’t care less. (And you should, too) Here’s why: You see, people leave an email list for a variety of reasons. For others, maybe they’re getting too much emails. Or perhaps your emails are not what they need right now. Or …
Do you know who Jordan Belfort is? Most people know him as the “Wolf of Wall Street.” And yes, that dang 2013 movie of Leonardo DiCaprio, “The Wolf of Wall Street” was about him. Anyway, I remember Belfort because of a dialogue in the movie that goes something like this: Belfort: Sell me this pen. …
Do This And Your Emails Will Almost Write Itself Read More »
