One of the ‘Email Marketing 101 Rules’ that amuses me is this…
“Don’t sell your product right away in your emails. Give value first in the first 5 (or more) emails. Then, that’s when you can tell about them about your product.”
And then certain gurus and experts use this analogy of dating and marriage to justify this.
They say, “You don’t ask someone to marry you after you just met them. There’s a certain stage to it. There’s getting to know. There’s courtship. There’s dating. Blah blah blah.”
And in my IMHO, that’s all BS!
And that dating and marriage concept, that’s a flawed analogy.
Let me explain…
Let’s say you’re selling medicine for diarrhea.
Then someone comes to your drugstore to buy that medicine.
The guy’s face is disfigured just trying to hold back the ‘poop-avalanche’
But imagine you saying…
“Oh, no, no, no. Sorry. We don’t sell the product yet. It’s just Email 2 where we give some tips on how to avoid diarrhea. So here’s a pamphlet. Read it. And we have more tips in store for you until Email 5. We’re nice people here. We always want to add value to you. We don’t want you to think that we’re just after the sales.”
Doesn’t sound logical now, does it?
You see, people are in your list because they are in pain.
They joined your list because they are looking for a solution.
And not telling them about that is incredibly selfish.
Yes, I’m going there.
You’re selfish when you’re not telling people about your product.
If you have a solution, then it’s your moral obligation to tell people about it.
“But what if they get offended and leave my list?”
Then, I’ll tell you what Jesus said when the Pharisees are questioning Him because He’s hanging out with the ’sinners.’
Jesus answered them, “It is not the healthy who need a doctor, but the sick.”
My point is, you should always talk about your product in every email that you send to your list.
Talk about their problems and tell them that you have a solution.
That’s how you write emails that customers love to read and buy from.
That’s one of the chapters inside my new book, Email Copywriting Handbook.
You’ll get 20+ more email marketing lessons like this inside.
So, make sure you grab your copy today.
Here’s the link to get it: https://romrulida.com/
“The word for today is Bullsh*t. No need to spread the word, there is plenty of it going around.”
Silly joke. But it rings true.
Especially when it comes to online marketing.
I don’t know about you, but I’m easily annoyed whenever I see cheap marketing gimmicks done by so-called marketers.
And one of the biggest BS I’m seeing right now is how a lot of “supposedly” email experts are trying to dupe people just to get higher open rates.
Here are some shady tactics I hope you’re not using:
🤮 Using RE: in subject lines — to make it appear that the email is a reply
🤮 Using FWD: in subject lines — to make it look like the email is forwarded
🤮 Using ‘Warning’ — just to scare people to open their emails
🤮 Using ‘Last chance’ — meh, be more creative
🤮 Saying ‘I won’t do this offer ever again’ — creating fake scarcity to make people take action
You see, when you resort to this kind of lame and fraudulent tricks just to ‘trick’ people to open your email or make them buy your product, then you’re not doing email marketing right.
You’re also slowly eroding the trust of your readers.
Yes, you might get away with it once or twice, but the more you use it, the more people distrust you.
And when you lose their trust, you lose your business.
Don’t gamble your business on this shoddy foundation.
You know better. And your customers deserve better.
Now, if you’re having trouble writing emails that produce results without relying on cheap tactics like this, then you should grab a free copy of my book, Email Copywriting Handbook.
It teaches more than 20 email copywriting and email marketing strategies to help you write more fun & profitable emails…
…and perhaps add another 5 to 6-figure monthly revenue from your email marketing efforts.
Download it here: https://romrulida.com/
Ever watch the TV series, The Walking Dead?
If you’re not familiar with it, it’s about a ragtag group of survivors who were trying to survive the Zombie Apocalypse. Really awesome show. But around Season 8 — viewers say that watching it was a drag so they started hating it.
How did TWD — one of the best TV series of 2010 — end up in this tight spot?
Well, apparently, the creators of TWD failed to keep things fresh.
The protagonists became soooo good at killing zombies, that the flesh-eating monsters were not a threat anymore.
There’s no real tension. And you sort of know what’s going to happen from a mile away.
Well, guess what?
I see a lot of people who use emails commit the same mistake.
Their strategy became monotonous. They use the same techniques over and over again that bores people to death. They use the same subject line formats, email copy structure, call-to-action, etc. that readers see it coming a mile away — so they stop anticipating the emails.
Lost of engagement.
Tons of unsubscribes.
Here’s the “moral” lesson, bud:
You need to have “variety” in your emails if you want better results. So avoid sameness. Stop being predictable. And run away from monotony like a 65-year old granny evading the coronavirus.
Always keep things fresh and exciting so people would always look forward to your emails.
Now speaking of variety…
One of the best ways to keep things fresh is by using different email theme every day.
And in my upcoming book, Email Copywriting Codex, you’ll get a 30-day exercise to follow so you can keep things “different” even if you’re doing daily emails.
Go here next to get notified once the book is launched: https://romrulida.com/vipnotiflist/
Hey, what do you call someone who has never paid attention to ants?
Some pithy joke to brighten your day.
Today, I want to talk about the #1 role of your email subject lines.
And that is: TO GRAB ATTENTION.
You see, if you can get people’s attention, you can get them to open your emails, and if they open your emails, they would read it and it will result to more sales.
Now, one of the best ways to grab attention is by using some whacky crazy subject lines.
Saying things that are soooo hard to ignore such as controversy, gossip, bizarre phenomenon, weird news, etc.
In fact, here’s a few crazy headlines I got from some good ole’ tabloids (and you can swipe in your emails):
- Man’s head explodes in barber’s chair
- Redneck aliens take over trailer park
- Trump gets the hump
- Britain threatened by gay virus plague
- Proof Obama wiretapped Trump
- Man fries eggs on his bald head
- Safety meeting ends in accident
- Homicide victims rarely talk to police
- Easter bunny mauled my daughter
Needless to say…
Grabbing their attention and making them open your emails is just half of the battle.
You need to make sure that your email copy is tops when you use these kind of headlines.
Otherwise people would think that you’re just “baiting” them to open your emails.
For more “exploding” tips on how to write emails that sell, go to: https://romrulida.com/
So I got a new (old) movie to tell you about.
It’s called “Bedazzled.”
It’s about a guy named Elliott Richards who sold his soul to the devil to get the girl of his dreams. The movie was a comedy and it funny as hell. (Pun intended)
But it also reminded me of some real-life conspiracy theories of how some high-profile celebrities “allegedly” sold their soul to “Luci” in exchange for quick wealth, fame, and power.
Well, guess what?
You can see the same thing online, too.
No, I’m not talking about people selling their souls to get what they want.
I’m talking about those who are always looking for a quick fix, the magic pill, the easy way out to solve all their problems.
People who spend thousands of dollars on courses after courses but rarely implement any of them.
People who are always “hypnotized” by hypey shiny objects.
And people who desire to be instantly good WITHOUT spending time mastering the craft.
Hey, listen up and listen good…
If you want to get good at something (and get the results you want), then here’s the secret:
JUST DO IT.
Roll up your sleeves and actually do it.
Take email copywriting for example.
You don’t get good at writing emails by just consuming courses or buying books.
No, the secret to becoming good — even great — at writing email copy is by actually writing — and writing a lot for that matter.
That’s why I always cringe whenever I see a copywriter who doesn’t write.
I mean, it doesn’t make any sense, does it?
If you wan to become good at writing emails…
Then, I have 20 email tips on my Email Copywriting Handbook that you can consume and implement right away to improve your email writing chops.
Just go here for more info: https://romrulida.com
I think too many a people are overly concerned about unsubscribes.
I couldn’t care less. (And you should, too)
You see, people leave an email list for a variety of reasons. For others, maybe they’re getting too much emails. Or perhaps your emails are not what they need right now. Or maybe because they don’t see the value of what you do. Tons of reasons — and in 98.82% of the case, you have no control over it.
So why worry about things you cannot control?
Besides, based on my experience, people who unsubscribe will never buy from you… EVER!
I mean, think about it.
If I email you every day to make your life a little bit fun while also giving you some good info, and you still decide to leave my list, then what more when I start selling you my services?
That’s why in my honest (but accurate) opinion: Worrying about unsubscribes is “meh.”
Case in point:
Last month, I worked with a client to level up his email marketing game. We sent a lot of emails. And it’s the most number of emails he send ever since he began his business. And sure enough, hundreds of people unsubscribed!
But here’s the good news:
In less than 30 days, we got more than $28,000 in sales purely from emails.
Moolah that won’t be possible if we were too worried about “unsubscribes.”
I mean… What would you choose?
Keep your “cold” subscribers by not annoying them with “too much” emails?
Send more emails and make more sales?
Easy to decide when put like that, huh?
Anyway, for more proven tips on writing emails that result to more sales and profits (and a bit of unsubscribes, too), go to: https://romrulida.com
Do you know who Jordan Belfort is?
Most people know him as the “Wolf of Wall Street.” And yes, that dang 2013 movie of Leonardo DiCaprio, “The Wolf of Wall Street” was about him.
Anyway, I remember Belfort because of a dialogue in the movie that goes something like this:
Belfort: Sell me this pen.
Brad: Why don’t you do me a favor. Write your name down on that napkin for me.
Belfort: I don’t have a pen.
Brad: Exactly. Supply and demand, my friend. [then hands Jordan the pen]
That right there holds one of the “secrets” on to make selling as easy as falling off a log.
You see, a lot of marketing gurus and business coaches like to complicate things.
They say if you want sales, then…
You need a funnel.
Or you need to spend money on ads.
Or you need to buy their program.
Yada yada yada.
When all you need is follow this “evergreen” principle in all your marketing efforts.
“Find what your market wants, then give it to them.”
Take email marketing for example…
Even an ugly, plain-text email can make more profits VS fancy html emails — as long as it’s focusing on the market’s demand and giving them the solution they “want.”
It’s not rocket science.
It’s basic marketing, beybeh.
Which brings us to the question…
How do you “access” that supply and demand principle in your business?
It’s quite simple.
Do yer plain old r-e-s-e-a-r-c-h.
But not just any other kind of research. I’m talking about research that allows you to peek inside the mind of your ideal clients. Just like how FBI agents know how the worst criminals think — so they can predict their next move and catch them by surprise.
Do this part right and you’ll have all the ideas you need to pump out emails every single day.
It works so well, your emails almost write itself.
So I was browsing YouTube the other day.
And I saw a clip of a guy who was ALMOST hit by a high-speed train because he’s too busy watching the train on the other side of the tracks.
It was quite ironic, to be honest.
The trainspotter (who’s supposed to be spotting trains) didn’t even spot the train behind him that could potentially send him knock, knock, knocking on heaven’s door.
Well, guess what?
We’re not that different from the loco guy.
Because we tend to miss the point a lot, too. We’re so focused and engrossed on other things WHILE being oblivious to what’s really important.
Here’s what I mean:
I talk to a lot of business owners and hordes of them think that making more sales using emails is all about writing great email copy.
And sadly, they completely miss the point!
They say, “All I need is a good email copy and I’m gonna make out like gangbusters.”
But what they don’t understand is that email is just a “multiplier.”
In other words, it will just multiply whatever it is you’re making now.
So if you’re not making any sale using other medium, then don’t expect emails to magically bring you more sales.
It doesn’t work like that, bruh!
And I know this because after years and years of helping clients with their email marketing, one of the biggest deciding factors whether the campaign will succeed or not is their present sales.
If a company is making 5-figures sales from their marketing efforts, then emails can easily double or triple that sale as long as they have a responsive list of people who belong to their target market.
Which brings me to the punch line:
Are you already making sales in your business?
Do you want to double or even triple your sale by simply converting your email subscribers into paying clients?
Can you handle more customers and more clients?
If you answer YES, YES, YES to all three questions, then I want to work with you.
All you have to do is SEND ME A DM and I’ll reach out to you for further instructions.
Years ago, I read some awesome copywriting advice.
It’s a tip that improved my “Subject-Line-Writing-Game” by folds.
While also increasing the number of people opening my emails.
I got this advice from the book, Confessions of an Advertising Man, penned by the late and great David Ogilvy:
“The headline is the most important element in most advertisements. It is the telegram which decides whether the reader will read the copy. On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Ogilvy was talking about writing sales letter headlines, but it can also be applied to email subject lines.
I mean, think about it…
If you write a great subject line then people would open your emails.
If people open your emails, then they will read your sales message.
And if you do a good job writing your email copy, then it will result in more sales.
Which brings us back to the question…
“How can you write a good subject line?”
There are tons of ways!
#1. Appeal to people’s self-interest — tell them the benefit they will get when they read your email
#2. Give some news — you know, news can easily get attention.
#3. Arousing curiosity — give them an itch to read your email.
Again, lots and lots of ways to do it.
In my upcoming book about Email Marketing, I shared seven ways to write email subject lines that “forces” people to open your emails — along with some examples you can model for your campaigns.
The book is launching in the next 2 to 3 weeks.
And honestly, it’s the most comprehensive email copywriting manual I wrote to date!
So watch out for my emails for instructions on how to get it.