Most Dangerous Email Copywriting Tip!

So you’re here to know what kind of “hellish” Subject Line I used that my client had no choice but to fire me.

Here it is:

“My shameful past…”

You see, my client was kinda conservative so for me to use this kind of provocative statement didn’t sit well with her. It shookt her to the point that she was worried that it would damage her reputation.

So I totally understood where she’s coming from.

Needless to say, I apologized profusely!

And it was definitely a lesson for me…

But here’s the thing…

Even though my client didn’t like it, this strategy is normally used by a lot of marketers because it’s a surefire way of creating engagement with your readers. (As long as you have a strong stomach and it doesn’t clash against the image you want to portray to your readers).

Take that Subject Line I used for example:

“My shameful past…”

It is indeed controversial. And waaaaaay outside the comfort zone of most business owners.

But if you examine it carefully, you’ll see that it definitely works well in creating curiosity in the mind of your readers.

It makes your readers go…

“What the hell is she talking about?”

“Will she reveal something shameful that she did in the past?”

“What’s so shameful about her past?”

Then, it will naturally “force” them to open your emails and read what you have to say.

Super effective in building curiosity and intrigue.

But again, not something you do if you don’t have the stomach for it.

Anyway, use this info however you want.

For those who are brave enough to try it, let me know how it goes.

And if this tactic is too much for you, don’t worry because I have other more “conservative” strategies I’m gonna share with you in the future.

For now, ciao!

The Email Copy Guy,

Rom Rulida