Ever watch the TV series, The Walking Dead?
If you’re not familiar with it, it’s about a ragtag group of survivors who were trying to survive the Zombie Apocalypse. Really awesome show. But around Season 8 — viewers say that watching it was a drag so they started hating it.
How did TWD — one of the best TV series of 2010 — end up in this tight spot?
Well, apparently, the creators of TWD failed to keep things fresh.
The protagonists became soooo good at killing zombies, that the flesh-eating monsters were not a threat anymore.
There’s no real tension. And you sort of know what’s going to happen from a mile away.
Well, guess what?
I see a lot of people who use emails commit the same mistake.
Their strategy became monotonous. They use the same techniques over and over again that bores people to death. They use the same subject line formats, email copy structure, call-to-action, etc. that readers see it coming a mile away — so they stop anticipating the emails.
Lost of engagement.
Tons of unsubscribes.
Here’s the “moral” lesson, bud:
You need to have “variety” in your emails if you want better results. So avoid sameness. Stop being predictable. And run away from monotony like a 65-year old granny evading the coronavirus.
Always keep things fresh and exciting so people would always look forward to your emails.
Now speaking of variety…
One of the best ways to keep things fresh is by using different email theme every day.
And in my upcoming book, Email Copywriting Codex, you’ll get a 30-day exercise to follow so you can keep things “different” even if you’re doing daily emails.
Go here next to get notified once the book is launched: https://romrulida.com/vipnotiflist/