Why You Shouldn’t Give Too Much Value For Free

Let me tell you about Ramit Sethi’s terrible experience on “too much giving.”

A few years ago, when Sethi’s business started doing well, some of his friends came to him and asked for help.

They wanted to learn how they can make money online, too.

Being the good friend that he is, Sethi gave them access to his online course worth $2,000.

He didn’t charge them a dime.

He gave them full access to his courses without asking anything in return.

All he wanted was to help them.

But a few weeks after giving them his $2,000 course, Sethi noticed that they didn’t even bother to log in — not even once.

He was baffled — and even felt resentful.

He tried to help for free and those people just took it for granted.

After that incident, Ramit Sethi decided to stop giving away his courses for free.

It doesn’t matter if you’re his friend, if you want his course, you need to pay the full price.

Did he lose some of his would-be customers?

You bet.

Those people who don’t want to pay but want to get the course for free went away.

But those who really want it? Those who are really serious? They paid the full price and watch every single lesson inside his course.

The point is this:

People value what they pay for.

If they get something at no cost, chances are they’ll just take it for granted.

You see, most people just don’t see value in “free.”

So stop giving away too much of your stuff.

If you are good at what you do and you know you can help others, you owe it to yourself to make people pay for your product or services.


That’s only one of the marketing principles I teach inside my book, Email Copywriting Handbook.

Let me say it like it is.

I’m giving you my book in exchange for your expressed permission to market my services to you through my emails.

If you don’t have any problem with that, then go ahead and click the link below to download your book.


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