Most Dangerous Email Copywriting Tip!

So you’re here to know what kind of “hellish” Subject Line I used that my client had no choice but to fire me.

Here it is:

“My shameful past…”

You see, my client was kinda conservative so for me to use this kind of provocative statement didn’t sit well with her. It shookt her to the point that she was worried that it would damage her reputation.

So I totally understood where she’s coming from.

Needless to say, I apologized profusely!

And it was definitely a lesson for me…

But here’s the thing…

Even though my client didn’t like it, this strategy is normally used by a lot of marketers because it’s a surefire way of creating engagement with your readers. (As long as you have a strong stomach and it doesn’t clash against the image you want to portray to your readers).

Take that Subject Line I used for example:

“My shameful past…”

It is indeed controversial. And waaaaaay outside the comfort zone of most business owners.

But if you examine it carefully, you’ll see that it definitely works well in creating curiosity in the mind of your readers.

It makes your readers go…

“What the hell is she talking about?”

“Will she reveal something shameful that she did in the past?”

“What’s so shameful about her past?”

Then, it will naturally “force” them to open your emails and read what you have to say.

Super effective in building curiosity and intrigue.

But again, not something you do if you don’t have the stomach for it.

Anyway, use this info however you want.

For those who are brave enough to try it, let me know how it goes.

And if this tactic is too much for you, don’t worry because I have other more “conservative” strategies I’m gonna share with you in the future.

For now, ciao!

The Email Copy Guy,

Rom Rulida

Uhm… About That “Neediness…”

You’re here…

So I’m assuming you’re convinced that “NEEDINESS” can kill (or is killing) your business right now.

No worries. I got the perfect solution for you!

Here it is:

“Don’t focus on what you can’t control. (i.e. The Outcome)
Instead, focus on what you can control. (i.e. The Process)”

So don’t focus on losing the weight (you can’t control), instead focus on eating right and exercising regularly (you can control).

Don’t focus on having that money in the bank (you can’t control), instead focus on saving money and spending wisely (you can control).

Don’t focus on winning projects (you can’t control), instead focus and be consistent in your prospecting (you can control).

And when you do that, results will follow, your desired outcome will happen, and you’ll get what you want — eliminating NEEDINESS because you know things will come for you. (i.e. you don’t need to “beg” clients just to work with you, because you’re consistent and you know that lots of clients will come!)

That’s how you get rid of neediness.

And that’s how you become more attractive to potential clients you want to work with!

Now, speaking of getting clients…

I’m about to launch a new course about writing cold emails to get more clients and close more deals. It’s mainly for freelance copywriters like me. So if you’re a freelance copywriter, can you take a few seconds, HIT REPLY on my email and tell me…

“When it comes to getting clients consistently, what’s your single biggest challenge?”

If I get enough replies, I’m gonna do a mini-training on cold emails and share it with you for free.

‘Kay? Looking forward to your reply.

The Email Copy Guy,

Rom Rulida

Diarrhea and Email Marketing

One of the ‘Email Marketing 101 Rules’ that amuses me is this…

“Don’t sell your product right away in your emails. Give value first in the first 5 (or more) emails. Then, that’s when you can tell about them about your product.”

And then certain gurus and experts use this analogy of dating and marriage to justify this.

They say, “You don’t ask someone to marry you after you just met them. There’s a certain stage to it. There’s getting to know. There’s courtship. There’s dating. Blah blah blah.”

And in my IMHO, that’s all BS!

And that dating and marriage concept, that’s a flawed analogy.

Let me explain…

Let’s say you’re selling medicine for diarrhea.

Then someone comes to your drugstore to buy that medicine.

The guy’s face is disfigured just trying to hold back the ‘poop-avalanche’

But imagine you saying…

“Oh, no, no, no. Sorry. We don’t sell the product yet. It’s just Email 2 where we give some tips on how to avoid diarrhea. So here’s a pamphlet. Read it. And we have more tips in store for you until Email 5. We’re nice people here. We always want to add value to you. We don’t want you to think that we’re just after the sales.”

Doesn’t sound logical now, does it?

You see, people are in your list because they are in pain.

They joined your list because they are looking for a solution.

And not telling them about that is incredibly selfish.

Yes, I’m going there.

You’re selfish when you’re not telling people about your product.

If you have a solution, then it’s your moral obligation to tell people about it.

“But what if they get offended and leave my list?”

Then, I’ll tell you what Jesus said when the Pharisees are questioning Him because He’s hanging out with the ’sinners.’

Jesus answered them, “It is not the healthy who need a doctor, but the sick.”

My point is, you should always talk about your product in every email that you send to your list.

Talk about their problems and tell them that you have a solution.

That’s how you write emails that customers love to read and buy from.


That’s one of the chapters inside my new book, Email Copywriting Handbook.

You’ll get 20+ more email marketing lessons like this inside.

So, make sure you grab your copy today.

Here’s the link to get it:

5 Cheap Email Marketing Tactics You Should Avoid

“The word for today is Bullsh*t. No need to spread the word, there is plenty of it going around.”

Silly joke. But it rings true.

Especially when it comes to online marketing.

I don’t know about you, but I’m easily annoyed whenever I see cheap marketing gimmicks done by so-called marketers.

And one of the biggest BS I’m seeing right now is how a lot of “supposedly” email experts are trying to dupe people just to get higher open rates.

Here are some shady tactics I hope you’re not using:

🤮 Using RE: in subject lines — to make it appear that the email is a reply

🤮 Using FWD: in subject lines — to make it look like the email is forwarded

🤮 Using ‘Warning’ — just to scare people to open their emails

🤮 Using ‘Last chance’ — meh, be more creative

🤮 Saying ‘I won’t do this offer ever again’ — creating fake scarcity to make people take action

You see, when you resort to this kind of lame and fraudulent tricks just to ‘trick’ people to open your email or make them buy your product, then you’re not doing email marketing right.

You’re also slowly eroding the trust of your readers.

Yes, you might get away with it once or twice, but the more you use it, the more people distrust you.

And when you lose their trust, you lose your business.

Don’t gamble your business on this shoddy foundation.

You know better. And your customers deserve better.

Now, if you’re having trouble writing emails that produce results without relying on cheap tactics like this, then you should grab a free copy of my book, Email Copywriting Handbook.

It teaches more than 20 email copywriting and email marketing strategies to help you write more fun & profitable emails…

…and perhaps add another 5 to 6-figure monthly revenue from your email marketing efforts.

Download it here:

#1 Email Mistake That Will Trigger The Zombie Apocalypse

Ever watch the TV series, The Walking Dead? 

If you’re not familiar with it, it’s about a ragtag group of survivors who were trying to survive the Zombie Apocalypse. Really awesome show. But around Season 8 — viewers say that watching it was a drag so they started hating it. 

What happened? 

How did TWD — one of the best TV series of 2010 — end up in this tight spot? 

Well, apparently, the creators of TWD failed to keep things fresh. 

The protagonists became soooo good at killing zombies, that the flesh-eating monsters were not a threat anymore. 

There’s no real tension. And you sort of know what’s going to happen from a mile away. 

Well, guess what? 

I see a lot of people who use emails commit the same mistake. 

Their strategy became monotonous. They use the same techniques over and over again that bores people to death. They use the same subject line formats, email copy structure, call-to-action, etc. that readers see it coming a mile away — so they stop anticipating the emails. 

The result? 

Lost of engagement. 

Declining sales. 

Tons of unsubscribes. 

Here’s the “moral” lesson, bud: 

You need to have “variety” in your emails if you want better results. So avoid sameness. Stop being predictable. And run away from monotony like a 65-year old granny evading the coronavirus. 

Always keep things fresh and exciting so people would always look forward to your emails. 

Now speaking of variety… 

One of the best ways to keep things fresh is by using different email theme every day. 

And in my upcoming book, Email Copywriting Codex, you’ll get a 30-day exercise to follow so you can keep things “different” even if you’re doing daily emails. 

Go here next to get notified once the book is launched:

Wacky Crazy Strategy To Boost Open Rates!

Hey, what do you call someone who has never paid attention to ants?


Hah! 🤣

Some pithy joke to brighten your day.

Today, I want to talk about the #1 role of your email subject lines.


You see, if you can get people’s attention, you can get them to open your emails, and if they open your emails, they would read it and it will result to more sales.

Now, one of the best ways to grab attention is by using some whacky crazy subject lines.


Saying things that are soooo hard to ignore such as controversy, gossip, bizarre phenomenon, weird news, etc.

In fact, here’s a few crazy headlines I got from some good ole’ tabloids (and you can swipe in your emails):

  • Man’s head explodes in barber’s chair
  • Redneck aliens take over trailer park
  • Trump gets the hump
  • Britain threatened by gay virus plague
  • Proof Obama wiretapped Trump
  • Man fries eggs on his bald head
  • Safety meeting ends in accident
  • Homicide victims rarely talk to police
  • Easter bunny mauled my daughter

Needless to say…

Grabbing their attention and making them open your emails is just half of the battle.

You need to make sure that your email copy is tops when you use these kind of headlines.

Otherwise people would think that you’re just “baiting” them to open your emails.

For more “exploding” tips on how to write emails that sell, go to:

Man Sells Soul To Devil — Devil Wants Refund!

So I got a new (old) movie to tell you about. 

It’s called “Bedazzled.” 

It’s about a guy named Elliott Richards who sold his soul to the devil to get the girl of his dreams. The movie was a comedy and it funny as hell. (Pun intended) 

But it also reminded me of some real-life conspiracy theories of how some high-profile celebrities “allegedly” sold their soul to “Luci” in exchange for quick wealth, fame, and power. 

Well, guess what? 

You can see the same thing online, too. 

No, I’m not talking about people selling their souls to get what they want. 

I’m talking about those who are always looking for a quick fix, the magic pill, the easy way out to solve all their problems. 


People who spend thousands of dollars on courses after courses but rarely implement any of them. 

People who are always “hypnotized” by hypey shiny objects. 

And people who desire to be instantly good WITHOUT spending time mastering the craft. 

Hey, listen up and listen good… 

If you want to get good at something (and get the results you want), then here’s the secret: 



Roll up your sleeves and actually do it. 

Take email copywriting for example. 

You don’t get good at writing emails by just consuming courses or buying books. 

No, the secret to becoming good — even great — at writing email copy is by actually writing — and writing a lot for that matter. 

That’s why I always cringe whenever I see a copywriter who doesn’t write. 

I mean, it doesn’t make any sense, does it? 


If you wan to become good at writing emails… 

Then, I have 20 email tips on my Email Copywriting Handbook that you can consume and implement right away to improve your email writing chops. 

Just go here for more info:

The Case Against “Unsubscribephobia”


I think too many a people are overly concerned about unsubscribes. 


I couldn’t care less. (And you should, too) 

Here’s why: 

You see, people leave an email list for a variety of reasons. For others, maybe they’re getting too much emails. Or perhaps your emails are not what they need right now. Or maybe because they don’t see the value of what you do. Tons of reasons — and in 98.82% of the case, you have no control over it. 

So why worry about things you cannot control? 

Besides, based on my experience, people who unsubscribe will never buy from you… EVER! 

I mean, think about it. 

If I email you every day to make your life a little bit fun while also giving you some good info, and you still decide to leave my list, then what more when I start selling you my services? 

That’s why in my honest (but accurate) opinion: Worrying about unsubscribes is “meh.” 

Case in point: 

Last month, I worked with a client to level up his email marketing game. We sent a lot of emails. And it’s the most number of emails he send ever since he began his business. And sure enough, hundreds of people unsubscribed! 

But here’s the good news: 

In less than 30 days, we got more than $28,000 in sales purely from emails. 

Moolah that won’t be possible if we were too worried about “unsubscribes.” 

I mean… What would you choose? 

Keep your “cold” subscribers by not annoying them with “too much” emails? 


Send more emails and make more sales? 

Easy to decide when put like that, huh? 

Anyway, for more proven tips on writing emails that result to more sales and profits (and a bit of unsubscribes, too), go to:

Do This And Your Emails Will Almost Write Itself

Do you know who Jordan Belfort is? 

Most people know him as the “Wolf of Wall Street.” And yes, that dang 2013 movie of Leonardo DiCaprio, “The Wolf of Wall Street” was about him. 

Anyway, I remember Belfort because of a dialogue in the movie that goes something like this: 

Belfort: Sell me this pen. 

Brad: Why don’t you do me a favor. Write your name down on that napkin for me. 

Belfort: I don’t have a pen. 

Brad: Exactly. Supply and demand, my friend. [then hands Jordan the pen


That right there holds one of the “secrets” on to make selling as easy as falling off a log. 

You see, a lot of marketing gurus and business coaches like to complicate things. 

They say if you want sales, then… 

You need a funnel. 

Or you need to spend money on ads. 

Or you need to buy their program. 

Yada yada yada. 

When all you need is follow this “evergreen” principle in all your marketing efforts. 

“Find what your market wants, then give it to them.”

Take email marketing for example… 

Even an ugly, plain-text email can make more profits VS fancy html emails — as long as it’s focusing on the market’s demand and giving them the solution they “want.” 

It’s not rocket science. 

It’s basic marketing, beybeh. 

Which brings us to the question… 

How do you “access” that supply and demand principle in your business? 

It’s quite simple. 

Do yer plain old r-e-s-e-a-r-c-h. 

But not just any other kind of research. I’m talking about research that allows you to peek inside the mind of your ideal clients. Just like how FBI agents know how the worst criminals think — so they can predict their next move and catch them by surprise. 

Do this part right and you’ll have all the ideas you need to pump out emails every single day. 

It works so well, your emails almost write itself.