Why ‘Being Creative’ Hinders You to Write Great Email Copy

We live in a world that puts a premium on ‘creativity.’ It’s so true when talking with entrepreneurs. While others are rotting away in their dead-end office jobs… …entrepreneurs are viewed as ‘creatives’ who have the courage to pursue their dreams. Sounds great, right? Now, creativity is important. …But when it comes to writing Email …

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3 Things Successful Email Marketers Do (that you should be doing also…)

Email Marketing is still one of the best drivers of a company’s ROI. In fact, recent studies show that about 80% of retail professionals believe that Email is still their greatest driver of customer acquisition and retention. In addition, another study says that Email Marketing provides an average ROI of 4,400%. In other words, in …

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