Why ‘Being Creative’ Hinders You to Write Great Email Copy

We live in a world that puts a premium on ‘creativity.’ It’s so true when talking with entrepreneurs. While others are rotting away in their dead-end office jobs… …entrepreneurs are viewed as ‘creatives’ who have the courage to pursue their dreams. Sounds great, right? Now, creativity is important. …But when it comes to writing Email …

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How a Simple Shift in Focus Can Improve Your Email Copy 10x

I have a simple email copy hack for you today. …Something that can improve your email copy TENFOLD by doing a simple shift in focus. It’s by focusing on BENEFITS instead of the FEATURES. “Hey, Rom, aren’t those two, benefit and feature, essentially the same thing?” Nope. FEATURE is all about what the product or …

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3 Things Successful Email Marketers Do (that you should be doing also…)

Email Marketing is still one of the best drivers of a company’s ROI. In fact, recent studies show that about 80% of retail professionals believe that Email is still their greatest driver of customer acquisition and retention. In addition, another study says that Email Marketing provides an average ROI of 4,400%. In other words, in …

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