What should be the ideal length when writing an email copy? I’ll answer that in this email, but let me tell you this short story first. There was this doctor who committed a grave error and ended up almost killing her patient. The reason? Confusion with her two patients: Mrs. Morris and Mrs. Morrison. It …
“If I give you something of value that you perceived to be valuable, you’re going to feel an obligation to return back to me something of equal value in return.” This quote I pulled somewhere talks about the gist of the Rule of Reciprocity that came from Robert Cialdini’s best-selling book, Influence: The Power of …
How To Add Value Without Giving Away Too Much Content Read More »
Ever heard of Marie Kondo’s Tidying Up series on Netflix? Yeah? I’m not going to talk about that. Lol! 😂 Because I actually saw a parody of it where the spoof Marie Condo’s goal is not to tidy up your things, but to tidy up people in your life. Sounds more interesting, eh? Anyway, here’s how …
Creepy Marie Kondo’s Secret To ‘Tidying Up’ Losers In Your Business Read More »
Got a rather bizarre story for you today. Last week, someone told me of this strange account of how a truck driver delivering soda products stopped by a big beautiful house in the woods. It was a party and a lot of people were celebrating when he arrived. After unloading all the sodas, the driver …
I know a lot of business owners who are afraid to send daily emails to their list. And the main reason is they’re afraid of unsubscribes. After all, it’s scary to see dozens of people leaving your email list, right? Me? I think it’s only a matter of perspective. I would unsubscribe from anyone who …
As a self-confessed email junkie, I have this weird habit of signing up on different email lists. I do this to observe how other business owners are writing their emails. After reading thousands of emails from different marketers, I noticed some major mistakes that they usually do. Hopefully, you’re not doing these things There are …
7 Email Marketing Mistakes I Hope You’re Not Doing Read More »
A lot of business owners today are yapping about funnels. For them, it’s the ‘holy grail’ of online marketing. They say… *insert mocking voice* “If you don’t have a funnel, no one will buy from you!” To which I happily disagree. Here’s the thing… Funnels are useful, I give you that. I have a friend …
Giving value first BEFORE asking for a sale? Naah, it sucks! I don’t know who started this ‘marketing principle.’ But it seems like a total rip off from Robert Cialdini’s book, “Influence: The Psychology of Persuasion.” TBH, I think that mindset is flawed. Let me explain why. In his book, Cialdini taught about the ‘Law …
Why You Don’t Need To Add Value Before Asking For A Sale Read More »
A few weeks ago, I ‘encountered’ something really funny. I posted this thought-provoking marketing question inside an FB group… “If you’re selling hamburgers, what’s the one thing you need to have to make a lot of sales?” And we have fun answering it. Some say, “You need to have the best burger!” Or, “You need …
Someone asked me… “How do I convince my customers that I’m the ‘real deal’ without giving too much information for free?” There’s a lot of ways to do it. But personally, I prefer the ‘Yellow Jacket’ approach by Darren Cross. Darren Cross was an obsess CEO in the hit Marvel comic movie, Ant-Man. Because of …
The ‘Yellow Jacket Approach’ To Jacking Up More Sales Read More »
