The ‘Nurture Email Sequence’ amuses me.
At least, the way some business owners do it.
Most of them think of it as the crux of their email marketing campaign.
If you ask some people, they’ll even tell you it’s a requirement before you can sell to your email list.
Well, I don’t believe it.
Let me explain…
A ‘Nurture Email Sequence’ is a series of emails you send to anyone who opt-in to your Landing Page. They say the goal of this email campaign is to add value, build relationship, and just engage with your new subscribers.
However, there’s 1 rule that you can’t break. And that is…
“You don’t have the right to sell your product — unless you’ve already given so much value.”
No value given = No right to sell.
…I think that’s B.S.
You see, some people joined your email list because they are in pain.
They want a cure to their bleeding-neck problem… and they want it NOW.
Then, why not give it to them right away?
Here’s where it gets more bizarre:
Some business owners actually think that since they gave away so much value in their ’Nurture Email Sequence’ people will now feel OBLIGATED to buy from them.
You think just because you add value, people will automatically reciprocate the favor and gladly buy from you?
It’s like building your business on a shifting sand foundation.
It’s like gambling your livelihood in an assumption that you can’t even control.
So here’s my suggestion…
Scrap that ’Nurture Email Sequence,’
In every email that you send to your subscribers, tell them about your product.
Not in a blatant way, of course.
But by seamlessly combining content with your promotion.
In other words, adding value while teasing them about your product.