I don’t believe in giving away so much Free Content because it attracts the wrong kind of people. ie. freeloaders.
Problem is, once you try to sell to them, they all get mad because they’re so used to you giving away all your content for free.
So what you need to do is to learn the “Art of Teasing.”
Give the ‘What’ and the ‘Why’ but tease the ‘How’ and point to your product.
Curiosity is a powerful motivating factor.
That’s why you need to avoid ‘hard teaching’ in your free resources.
Let me give you an example…
Let’s say I have a fitness product that helps people lose weight.
In one of my resources, I can talk about drinking a lot of water because it can help you lose weight.
Here’s how my content would look like:
Here’s a secret: You need to drink a lot of water because it can help you in losing weight.
But you need to be careful when it comes to drinking water because drinking too much can actually do the opposite.
You also need to watch out when it comes to the kind of water you are drinking because there are kinds of water that can also add weight.
So don’t just drink a lot of water. Make sure you’re doing it right.
You see, the customers get the ‘What’ and ‘Why’ but they didn’t get the ‘How’
That’s when you can transition to your product saying something like, ‘My product reveals exactly how much water you should drink and what kind of water you should avoid.’