I know a lot of business owners who are afraid to send daily emails to their list.
And the main reason is they’re afraid of unsubscribes.
After all, it’s scary to see dozens of people leaving your email list, right?
Me? I think it’s only a matter of perspective.
I would unsubscribe from anyone who doesn’t add value to me.
But if I’m getting value, and I’m being entertained, and I’m learning a lot, then why would I unsubscribe?
Because here’s the truth:
If you send daily emails but you’re not giving value, and you’re not making the life of your readers a little bit fun, and they are not learning from you — expect that a lot of them will unsubscribe.
But if you do those things and you send daily emails — expect that a lot of them will STILL unsubscribe.
Because that’s how you weed out those who are not your audience
And in the process, identify those who will be your loyal customers in the future.
Besides, what’s the logic in keeping people who don’t want to hear from you?
What would you get from holding on to people who don’t see any value in what you’re trying to teach them?
IMHO, I’d rather have 100 people on my list who are raving fans because of what I’m doing for them…
…Than having 10,000 people who don’t really get value from me. (And even gets upset because I’m trying to help them with my emails. Lol!)
Again, it’s a matter of perspective.
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