How To Write Subject Lines That Get Opened

Years ago, I read some awesome copywriting advice.

It’s a tip that improved my “Subject-Line-Writing-Game” by folds.

While also increasing the number of people opening my emails.

I got this advice from the book, Confessions of an Advertising Man, penned by the late and great David Ogilvy:

“The headline is the most important element in most advertisements. It is the telegram which decides whether the reader will read the copy. On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”


Ogilvy was talking about writing sales letter headlines, but it can also be applied to email subject lines.

I mean, think about it…

If you write a great subject line then people would open your emails.

If people open your emails, then they will read your sales message.

And if you do a good job writing your email copy, then it will result in more sales.

Which brings us back to the question…

“How can you write a good subject line?”

There are tons of ways!

#1. Appeal to people’s self-interest — tell them the benefit they will get when they read your email

#2. Give some news — you know, news can easily get attention.

#3. Arousing curiosity — give them an itch to read your email.

Again, lots and lots of ways to do it.


In my upcoming book about Email Marketing, I shared seven ways to write email subject lines that “forces” people to open your emails — along with some examples you can model for your campaigns.

The book is launching in the next 2 to 3 weeks.

And honestly, it’s the most comprehensive email copywriting manual I wrote to date!

So watch out for my emails for instructions on how to get it.