So I was browsing YouTube the other day. And I saw a clip of a guy who was ALMOST hit by a high-speed train because he’s too busy watching the train on the other side of the tracks. It was quite ironic, to be honest. The trainspotter (who’s supposed to be spotting trains) didn’t even …
Trainspotter Almost Killed By A High-speed Train Read More »
Years ago, I read some awesome copywriting advice. It’s a tip that improved my “Subject-Line-Writing-Game” by folds. While also increasing the number of people opening my emails. I got this advice from the book, Confessions of an Advertising Man, penned by the late and great David Ogilvy: “The headline is the most important element in …
Ever hear about the “Kennewick Man”? It’s a controversial 9,000-year old skeleton that caused quite a stir way back in 1996. Story went, both scientists and Native American tribes were fighting for ownership of the remains. Not only that. But some cult members were also claiming the Kennewick Man. Along with a man who wants …
Got this question recently… QUESTION: Is email marketing applicable for a business selling webinar courses on stock investing? Well, of course! In fact, any business with an offer and an email list can profit from my email ways. You see, email marketing can help you as long as you’re solving a problem and you have a …
Let me tell you about Ramit Sethi’s terrible experience on “too much giving.” A few years ago, when Sethi’s business started doing well, some of his friends came to him and asked for help. They wanted to learn how they can make money online, too. Being the good friend that he is, Sethi gave them …
Want a funny irony? Dying in the living room. Want an even funnier one? Email marketing that doesn’t appeal to your market and doesn’t make you money. Funny? Well, not really. Especially if that’s exactly what’s happening in your business right now. Dunno about you but when I write emails to my list or to …
Are You Afraid of People Leaving Your Email List? Read More »
Ever heard of a Rube Goldberg machine? It’s a machine intentionally designed to perform a single task in an indirect and overcomplicated fashion. Dunno ’bout you, but it made me chuckle a bit. It actually reminds of how a lot of people I know are doing when writing email copy. They overcomplicate a very simple …
What should be the ideal length when writing an email copy? I’ll answer that in this email, but let me tell you this short story first. There was this doctor who committed a grave error and ended up almost killing her patient. The reason? Confusion with her two patients: Mrs. Morris and Mrs. Morrison. It …
“If I give you something of value that you perceived to be valuable, you’re going to feel an obligation to return back to me something of equal value in return.” This quote I pulled somewhere talks about the gist of the Rule of Reciprocity that came from Robert Cialdini’s best-selling book, Influence: The Power of …
How To Add Value Without Giving Away Too Much Content Read More »
Ever heard of Marie Kondo’s Tidying Up series on Netflix? Yeah? I’m not going to talk about that. Lol! 😂 Because I actually saw a parody of it where the spoof Marie Condo’s goal is not to tidy up your things, but to tidy up people in your life. Sounds more interesting, eh? Anyway, here’s how …
Creepy Marie Kondo’s Secret To ‘Tidying Up’ Losers In Your Business Read More »
