Ever heard of the Rule of Reciprocity? Lots of business owners love it. In fact, a good number of them use it as a foundation on how they do business. Here’s a quote I saw that explains the rule well: “If I give you something of value that you perceived to be valuable, you’re going …
Here’s some great advice I got when it comes to writing emails: “The goal of your emails is not to satiate the thirst and hunger of your reader. Because if you do, they would no longer feel the need to buy your product. After all, he has just been fed. Instead of being teased to …
The #1 Most Dangerous & Costly Mistake That Can Sabotage Your Email Marketing Read More »
So you want more clients and more revenue for your biz? Without spending a dime on ads? Completely on autopilot? Here’s a quick & simple 3-step tactic for you. 👉 Write 30 emails. 👉 Set it up on your autoresponder. 👉 And bring people inside your list to receive your emails daily. Then, let your emails do the …
The Borderline “Abusive” Way of Writing Profitable Emails Read More »
Ever heard of a Rube Goldberg machine? It’s a machine intentionally designed to perform a single task in an indirect and overcomplicated fashion. Dunno ’bout you, but it made me chuckle a bit. It actually reminds of how a lot of people I know are doing when writing email copy. They overcomplicate a very simple …
“If I give you something of value that you perceived to be valuable, you’re going to feel an obligation to return back to me something of equal value in return.” This quote I pulled somewhere talks about the gist of the Rule of Reciprocity that came from Robert Cialdini’s best-selling book, Influence: The Power of …
How To Add Value Without Giving Away Too Much Content Read More »
Ever heard of Marie Kondo’s Tidying Up series on Netflix? Yeah? I’m not going to talk about that. Lol! 😂 Because I actually saw a parody of it where the spoof Marie Condo’s goal is not to tidy up your things, but to tidy up people in your life. Sounds more interesting, eh? Anyway, here’s how …
Creepy Marie Kondo’s Secret To ‘Tidying Up’ Losers In Your Business Read More »
Got a rather bizarre story for you today. Last week, someone told me of this strange account of how a truck driver delivering soda products stopped by a big beautiful house in the woods. It was a party and a lot of people were celebrating when he arrived. After unloading all the sodas, the driver …
I know a lot of business owners who are afraid to send daily emails to their list. And the main reason is they’re afraid of unsubscribes. After all, it’s scary to see dozens of people leaving your email list, right? Me? I think it’s only a matter of perspective. I would unsubscribe from anyone who …
As a self-confessed email junkie, I have this weird habit of signing up on different email lists. I do this to observe how other business owners are writing their emails. After reading thousands of emails from different marketers, I noticed some major mistakes that they usually do. Hopefully, you’re not doing these things There are …
7 Email Marketing Mistakes I Hope You’re Not Doing Read More »
A lot of business owners today are yapping about funnels. For them, it’s the ‘holy grail’ of online marketing. They say… *insert mocking voice* “If you don’t have a funnel, no one will buy from you!” To which I happily disagree. Here’s the thing… Funnels are useful, I give you that. I have a friend …
