Giving value first BEFORE asking for a sale? Naah, it sucks! I don’t know who started this ‘marketing principle.’ But it seems like a total rip off from Robert Cialdini’s book, “Influence: The Psychology of Persuasion.” TBH, I think that mindset is flawed. Let me explain why. In his book, Cialdini taught about the ‘Law …
Why You Don’t Need To Add Value Before Asking For A Sale Read More »
A few weeks ago, I ‘encountered’ something really funny. I posted this thought-provoking marketing question inside an FB group… “If you’re selling hamburgers, what’s the one thing you need to have to make a lot of sales?” And we have fun answering it. Some say, “You need to have the best burger!” Or, “You need …
Someone asked me… “How do I convince my customers that I’m the ‘real deal’ without giving too much information for free?” There’s a lot of ways to do it. But personally, I prefer the ‘Yellow Jacket’ approach by Darren Cross. Darren Cross was an obsess CEO in the hit Marvel comic movie, Ant-Man. Because of …
The ‘Yellow Jacket Approach’ To Jacking Up More Sales Read More »
I don’t believe in giving away so much Free Content because it attracts the wrong kind of people. ie. freeloaders. Problem is, once you try to sell to them, they all get mad because they’re so used to you giving away all your content for free. So what you need to do is to learn …
Case Against Giving Away Too Much Content For Free Read More »
The ‘Nurture Email Sequence’ amuses me. At least, the way some business owners do it. Most of them think of it as the crux of their email marketing campaign. If you ask some people, they’ll even tell you it’s a requirement before you can sell to your email list. Well, I don’t believe it. Let …
I’ve seen it time and time again: Business owners pouring out their heart and soul to create a new product. Feeling all the rush and excitement of building their business. Seeing the success a few weeks away… …Only to be met with a crushing defeat. They invest their time and energy to create a product …
I recently watched the movie Bohemian Rhapsody. It’s a biographical movie about the icon Freddie Mercury and his band Queen’s rise to stardom. One of the most memorable scenes in the movie is when they were composing their song ‘Bohemian Rhapsody’ It wasn’t like anything they did before. It’s unconventional. 6 minutes long. And certainly …
Are You Doing The ‘Bohemian Rhapsody’ Product Launch Approach? Read More »
I had a client in 2018 who hired me to handle his email marketing. After a month of working on his email list, I was able to generate a 6-figure revenue for his business. …Yes, a month. I plan to write a longer post about this, but here’s the condensed version of how I did …
$110,039.08 Revenue Purely Generated Using Only Emails Read More »
Back when I was reviewing for my Board Exam, I had an instructor that was so perverted every time he teaches us. In fact, he can easily be charged with a sexually related case if anyone wants to. Still, he always gets some good ole laughs from us, students. That’s why even if he has …
In my opinion, Valentine’s day is a scam. …There, I said it. Now before you bring out your pitchfork, listen to me first. Valentine’s day is when guys are expected to do something cool for their woman, right? …And companies know this. So they ‘convince’ you to buy flowers or chocolate to show your love …
