Email Copywriting

3 Worst Mistakes You Might Be Doing In Your Product Launch

Launching a product can DESTROY your life.

…Okay, that’s overexaggerating it! Lol! 😂

But if you’re a business owner, you know how challenging it is.

It could be a gut-wrenching…


Poop-stopping experience…

Especially during that time between the launch and getting your first sale.

You poured your heart and soul into it.

So if no one actually shows up to buy, that’s just heartbreaking.

But what if you can avoid it?

What if you can increase the chances of your launch’s success by up to 95%?

Keep reading…

I still remember that day when I launched an informational product.

“Excited” is not enough to describe what I was feeling.

I have huge expectations for it because I know I have a great product.

And I’m sure that people will buy once I launched it.

It’s a no-brainer, right?



After 7 days of launch, I only got 1 sale.

I was dumbfounded.

“What the hell just happened?”

Thankfully, that experience pushed me to study more.

And that’s when I discovered these top 3 mistakes people do when launching their product.

MISTAKE #1: Not validating their product before building it — not checking if people will actually pay for it or not

MISTAKE #2: Selling their product too soon or too late — the inability to create a proper launch strategy

MISTAKE #3: Failure to properly use urgency — not using ‘urgency’ because they think it’s a sham

Are you launching a product soon?

Make sure that you avoid these mistakes.

Trust me…

You’ll save a lot of money.

And you’ll avoid painful heartbreaks!

3 Little-known ‘Tactics’ to Increase Your Open Rates

Let’s do a bit of ‘Q&A’ today on this post.

First question…

QUESTION: Rom, I notice that you talk a lot about email copywriting. But is it still relevant? I mean, people rarely read emails today. So isn’t it better to focus on other methods of marketing?

Rom: Well, here’s my short answer: Yes. It’s still relevant.

And here’s my long answer: It’s still relevaaaanttttt!!!

…and NEEDED to make sales online.

If you want to focus on other methods, go ahead.

But if you leave email now…

…you’ll miss the 44% ROI that it can give you.

Not too shabby huh?


QUESTION: Rom, I tried emailing my lists consistently. But my open rates are quite low. How can I make more people open my emails?

Rom: Three things.

First, send them more emails so they’ll get familiar with you.

Don’t be that business owner who only sends emails when he or she is launching a new product.

It makes your prospect go: “Who the heck is this?”

So send more emails.

At least 1 email a day.

Second, work on your subject lines. Try curiosity, shock factor, or contrast.

Example: “How a bald man taught me how to keep my hair.”

Third, make your emails really fun to read.

People hate BORING stuff.

And if you want people to always be eager receiving emails from you, then make your emails a lot of fun.

Make them smile.

Give them a little chuckle.

(And no, never send your nudes!)

Alright, I think that’s enough questions for now.

Comment below if you have any other questions when it comes to email copywriting/marketing.

The Best Way To Waste Your Time

I once tried to climb a mountain with a group of friends.

Well, you can’t really call it ‘mountain climbing’ because we’re just following a cemented road to get to the top.

A few minutes of walking and we got bored.

“Man, this is no fun at all.”

So I suggested that we get off the road and tried reaching the top through the woods.

I really thought it would be easy

…But boy, was I so wrong!

Needless to say, we got lost.

After hours of walking, we reached this cliff.

I thought we’re close…

Only to see that the mountain that we’re trying to reach is on the other side!

What a huge waste of time.

Well, guess what?

You can see this happening a lot in online businesses, too.

Solopreneurs trying to do everything on their own.

They get off the paved road to try things out for themselves.

The result?


…Loss of productive time

…Wasted efforts

Some would even enroll and pay for expensive courses just to learn things on their own.

When what they need to do is to find an expert with proven experience and outsource that task…

…that’s when they can work on what they do best.

People call this, “Focusing on your zone of genius.”

So, what are the things you need to stop doing and start delegating?

“Kill The Cat” To Make More Money From Emails

We all know the idiom: Curiosity killed the cat.

And as a cat owner, I know how true that statement is.

…No, not killing the cat, of course! (Silly!)

But the relentless curiosity of our feline friends to explore things they’re not supposed to explore.

When my cat notices something moving, he can’t resist the urge to check it out.

…He needs to go see it.

…He needs to bite it.

…He needs to swipe it with his little paws.

Now imagine if your emails can have this same effect on your customers.

What if your emails have the power to make your customers curious like a cat?

They see your emails and they can’t resist the urge to open it.

…They need to see it.

…They need to read it.

…They need to know what you’re trying to tell them.

And before they know it, they’re so deep in this rabbit hole and they have no choice but to buy your products.

So you want more people to open your emails?

Use the Power of Curiosity in writing your Subject Lines…

…and watch your Open Rates soar high!