Are You Doing The ‘Bohemian Rhapsody’ Product Launch Approach?

I recently watched the movie Bohemian Rhapsody.

It’s a biographical movie about the icon Freddie Mercury and his band Queen’s rise to stardom.

One of the most memorable scenes in the movie is when they were composing their song ‘Bohemian Rhapsody’

It wasn’t like anything they did before.

It’s unconventional.

6 minutes long.

And certainly not a song that people were used to hearing back then.

When they show it to the producer, he wasn’t impressed.

He said, “Anything over three minutes, and the radio stations won’t program it.”

So Queen fired their producer and decided to promote the song themselves.

…it was a hit!

Bohemian Rhapsody became one of the most successful songs of the band Queen.

Here’s the point…

It went good for them, but doing the same thing in your business is quite outrageous.

I see this happen all the time…

Business owners will release an unvalidated product.

They believe it will be a hit.

People will love it.

But when they get no sales after releasing it, they think…

“Why are they not buying? Those people don’t understand what they are missing out!”

The truth is: It’s their own doing.

Because they didn’t do the hard work of validating it first.

So here’s a quick advice…

Before getting into the grind of creating that ‘perfect’ product, why not ask your market first if that’s something that they will BUY?

The response you’re looking for is them pulling their wallet out and asking you…

“How do I get this?”

That’s when you can say that you have a profitable product.

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