Old Email Marketing Posts

How To Fix Your Backend Marketing And Convert Your Email List To Paying Clients

You just spent $$$ on ads and now you have a few hundreds of people on your list.

“I’m killing it! My strategy is working!” you thought to yourself.
Sure, you have a lot of leads…
…But why is it that you’re still short on sales?
The answer?
Your offer is not converting.
You’re getting leads but no one is buying.
It means that you’re spending money on ads for nothing.
And without enough ROI, your business is soon to be in deep sh*t.
But don’t worry because you can still fix it.
By strengthening your backend marketing.
Here are some steps to do it:

1. Mind The Whole Sales Process

You see, most entrepreneurs are too focused on getting leads.
Increasing their followers or building their email list.
But they’re forgetting the most important part of their marketing mix.
And that’s converting these prospects into paying clients.
Remember, the battle doesn’t end when they subscribe to your list.
It’s only the beginning.
Be mindful of the whole sales process and take charge of what happens next after they opt-in.

2. Map The Customer Journey

To increase your conversion, you must provide your prospects with a seamless experience.
People subscribe to your list because they want something to get from you.
Your goal is to guide them from where they are into seeing your program or product as the solution that they need.
Each step of the process should be the ‘Logical Next’
Let’s use a Weight Loss Program as an example…

You want to get tips on how to lose weight?

Sign up on this link to get your free eBook.

You want to start losing weight today?

Open the email and download your free eBook.

You want to learn how I lose weight?

Read my emails.

You want me to help you lose weight?

Open this link to my Sales Page and buy my course.
Each step should bring your prospect to your goal of making them your paying clients.

3. Improve Your Copy

At this point, it’s already clear that fixing your backend marketing means fixing your communication with your prospects.
In other words, you need to improve your copywriting.

You want more people consuming your free offer?

Fix your copy on your ‘Thank You Page.’
“Sell” them your first email by telling them that your free offer will really help them.

You want to build stronger bonds with your prospects?

Write better emails that will help you relate on a personal level to them.
Use storytelling. Share your struggles and pains.
Encourage them to respond and reply.
Start a conversation with them.

You want more people buying your course?

Fix your Sales Page.
Make sure that you’re clearly communicating the benefits of your program.
Talk to them in their language.

Want to get a FREE Email Copy Audit? I’ll take a look at your email copies and identify areas to improve. Just sign up here: GET FREE EMAIL COPY AUDIT

4. Get Feedback And Continuously Improve

Fixing your backend marketing is not a one-time event.
No matter how hard you work on it, there’s always room for improvement.
That’s why getting feedback is critical.
When getting feedback, always rely on important metrics.
Don’t focus on your gut feel or even the opinion of others.
Remember, numbers don’t lie.
So, here are some important metrics to focus on.

Not happy with your opt-in rate?

Check the quality of the leads you’re getting. (your targeting)
Evaluate your copywriting on your Facebook Ads.
Experiment with different Lead Magnets.

Not happy with your open rates and click-through-rates?

Test different headlines.
Check your email copy if it’s too long or sounds impersonal.
Try sending emails in different hours of the day.

Not happy with your overall conversion?

Check your overall conversation with your list.
Evaluate the Customer Journey and find out if you’re doing the ‘Logical Next Process’
Improve your copywriting.


Growing your business is not just about getting more leads.
So you need to be mindful of the whole sales process and the entirety of the Customer Journey.
Don’t be afraid to experiment and test your copy.
If needed, ask for help from experts as you focus on your zone of genius.
Want to get a FREE Email Copy Audit? I’ll take a look at your email copies and identify areas to improve. Just sign up here: GET FREE EMAIL COPY AUDIT

Spending Too Much On Ads With Nothing To Show For?

Are you spending too much money running ads to promote your program?

…Yet you can’t see any significant increase in your revenue and number of clients?

One reason…

“You have a weak backend marketing strategy.”

You see, a lot of entrepreneurs are focusing only on their frontend activities.

✅ Get more leads.

✅ Build their email list.

✅ Increase their followers.

But they are forgetting the most important part of their ‘marketing mix’

And that is to effectively convert these leads into paying customers.


Are you burning too much money on ads with nothing to show for?

Perhaps, it’s time you take a look at your backend marketing.

How to Drive More Engagements in your Emails (by doing less…)

Email Marketing is still one of the best drivers of a company’s ROI.

In fact, recent studies show that about 80% of retail professionals believe that Email is still their greatest driver of customer acquisition and retention.

But there’s a catch…

For them, your subscribers, to do what you want them to do… (Whether open a link or buy from you)

…You need them to engage in your emails.

In other words, you need to ‘persuade’ them to take certain actions.

“Click here.”

“Watch this video.”

“Buy now.”

These are just some of the most common Call-To-Actions (CTAs) that businesses usually use.

So the question now is, how will you make them do it?

“Use 1 CTA at a time.”

In every email that you sent, use only 1 CTA.

There should only be one action that you must ask your subscriber.

The common mistake that some marketers do is they try to cram their emails with multiple CTAs.

I totally understand their “logic” behind this.

But it does more harm than good.

Remember this… “A confused mind will avoid making a decision.”

Give them a lot of choices and they will freeze and do nothing with your emails.

So when it comes to CTAs, less is more. 🙂

That’s how you drive more engagements in your emails!

The Most Important Metric in Email Marketing

A lot of marketers are obsessed.

…particularly in measuring the results of each strategy that they do.

Email Marketing is no exception.

Well, I won’t argue that knowing your numbers is critical.

As they say, “If you can’t measure it, you can’t improve it.”

Absolutely true.

But when it comes to Email Marketing, what you count and monitor matter a lot.

You might be obsessing in increasing a certain metric only to find out that you’re focusing on the wrong thing all along.

You see, it is not about Open Rates.

It is also not about how many ‘click’ on your link.

It’s not even about how many people are unsubscribing on your emails.

Yes, those things are somewhat important.

But the most important metric that you must measure is ‘conversion’ and ‘sales’

You could have 100% Open Rates, 95% Click Through Rates, and 0 Unsubs…

…but if no one is buying from you?

Then, your Email Marketing is still garbage.

So focus on metrics that truly matter.

Focus on your conversion.

Focus on the dollar amount of sales generated by your emails.

Those things are what you should be improving.

Is No One Opening Your Emails?

You write emails to convert and get more sales.

…That’s a given.

But how can you convert if no one is opening your emails in the first place?

I have one word for you today: A-T-T-E-N-T-I-O-N

If you want to get your emails open (and convert), then you need to capture the attention of your reader in 5 seconds.

Yes, you only have 5 seconds to make them decide whether your email is worth opening or not.

Now, how will you capture your prospect’s attention in 5 seconds?

Here are 4 simple steps you can do right now to write ‘Attention-getting’ email subject lines:

1. Appeal to the reader’s self-interest.

Answer the question: “What’s in it for me?”

2. Give some news.

Use words such as new, discover, introducing, just arrived, etc.

3. Offer some useful information.

Focus on giving solutions to your prospect’s problems.

4. Use curiosity.

Words such as secret, hidden, revealed, you’re not expecting this, can do the trick.

Try using a combination of these hacks in your email subject lines…

…and get your emails opened more often.

Why Your Email Subscribers Are Annoyed As Hell

Writing emails should be one of the core marketing strategies for your business.

…If not, then you are leaving a lot of ‘green’ at the table.

Well, for starters, studies say that email marketing provides an average 4,400% ROI!

For those who get it and send emails daily, they face another problem…

That is to talk to their subscribers in a way that it leads to a sale.

But how will you do it if your readers are distracted and annoyed?

…And why are they getting distracted and annoyed at the first place?

Is it your problem?

s it their problem?

You see what I’m doing here?

…I’m distracting and annoying you.


By talking to you in circles.

..And not going straight to the point. {I can entirely remove this sentence}

By making things extraordinarily complicated. {I can just say ‘complicated’}

By writing long and winding sentences that are difficult and strenuous to read. {I can simply say, “By writing long sentences that are hard to read”}

If you are writing your emails this way…

…then, no wonder your subscribers are annoyed.

Want to change it?

Then do those things I mentioned — in reverse.

– Talk straight to the point.

– Make things simple to understand.

– Write short sentences.

That’s it. 🙂

3 ‘Best-Kept-Secrets’ I Use to Write Great Email Copies

Do you want to know how to write great emails that get opened, read, and actually convert?

Emails that get you more sales and clients?

Emails that are ‘almost’ guaranteed to make you more money?

Today, I want to share with you the ‘secret sauce’ that I use that helps me to write this kind of emails…

Secret #1: Conduct a Deep Dive Survey (DDS)

Ryan Levesque, the creator of ASK Method, popularized DDS.

It is a survey designed to give you a deeper understanding of your market.

…You see, great copies are not written by great copywriters.

Instead, they merely echo to the market what they already said in the first place.

That’s what DDS will do for you.

Secret #2: Bond with your readers through your stories

When writing emails, I write a lot of stories about my clients.

Something that will help them relate to the readers.

You must also do this too.

Tell a lot of stories about you.

Stories that go way-way back the time when you’re not yet successful work best here.

Share something that will make your readers…

“Wow. This person is just like me.”

Which will result in them saying, “I think she understands what I’m going through.”

Which might lead to saying, “I want to do business with this person.”

Secret #3: Relate yourself to your readers

Here’s one of the most effective transitions that you can use in your emails.

Let’s say you’re talking about your stories of failures.

Then, transition with…

“Why am I telling you these things? That’s because somewhere, somehow, we’re in the same place.”

That will grab your readers’ heart and make them stick to you like glue.

Secret #4: Talk about your readers’ pain — a lot

Here’s the thing: Your readers won’t wake up one day and realize…

“Wow! I need a coach.”

Or, “Today, I need this program.”

It’s just don’t happen.

They are too busy with their lives.

And they won’t think about your products and services as something they need out of nowhere.

That’s why you need to talk about their pain — a lot.

Make them aware that they have a problem.

Make their hearts ache as they recognize their situation.

Make them longing for a solution.

Why ‘Being Creative’ Hinders You to Write Great Email Copy

We live in a world that puts a premium on ‘creativity.’

It’s so true when talking with entrepreneurs.

While others are rotting away in their dead-end office jobs…

…entrepreneurs are viewed as ‘creatives’ who have the courage to pursue their dreams.

Sounds great, right?

Now, creativity is important.

…But when it comes to writing Email copy?

I don’t think so.

You see, writing is primarily seen as a ‘creative’ activity.

Yet, when writing copy, your desire to be creative can actually be a hindrance.

Because to be creative means to rely on your creativity.

You come up with ‘cool’ and ‘sizzling’ statements.

You invent some new words that only you can understand.

You paint pictures with your sentences using highly illustrative language.

That’s good if you’re doing creative writing.

…but when it comes to copywriting, there’s only one goal.

“To sell.”

And the best way you can do that is to use the language of your audience.


Plain, simple, and bland language that your readers use.

You don’t rely on your creativity.

Instead, you rely on the creativity of the market.

*I think I became overly creative in writing this post!*

*A bad example to follow. Lol!*

How a Simple Shift in Focus Can Improve Your Email Copy 10x

I have a simple email copy hack for you today.

…Something that can improve your email copy TENFOLD by doing a simple shift in focus.

It’s by focusing on BENEFITS instead of the FEATURES.

“Hey, Rom, aren’t those two, benefit and feature, essentially the same thing?”


FEATURE is all about what the product or service HAS.

12-Week Program, End-to-End Online Course, 24/7 chat support.

On the other hand, BENEFIT is all about what the product can GIVE YOU.

Respect and admiration of your friends, more time with your family, peace of mind.

Focusing on benefits is much more powerful than talking relentlessly about the features.

No wonder why a lot of advertisements today are focusing on making you feel the EXPERIENCE.


Because that’s how our brain are wired.

You can tell a person ten great features of your product but if you can’t show the benefit, then you’ll gain NOTHING.

So focus on the benefits…

Talk more about what they will experience when they do business with you…

Make them drool with excitement by giving them exactly what they want!

That’s how you 10x the result of your email copy!

3 Things Successful Email Marketers Do (that you should be doing also…)

Email Marketing is still one of the best drivers of a company’s ROI.

In fact, recent studies show that about 80% of retail professionals believe that Email is still their greatest driver of customer acquisition and retention.

In addition, another study says that Email Marketing provides an average ROI of 4,400%.

In other words, in every $1 you spend in Emails, you can expect to receive $44 back.

$44 from $1?

But how you can achieve this kind of results in your own Email Marketing campaigns?


Follow what successful Email Marketers do.

Here are 3 things that successful Email Marketers do in their strategies that you should be doing also.

#1. Dumb Down Your Language

While Email Marketing is still, undeniably, one of the most effective ways that businesses use to get more sales.


Not everyone can write a compelling, entertaining, and high-converting emails.

There’s a lot of reasons why this is happening to you.

One reason I can think of is poor communication of ideas to people.

…which could be the result of the ‘Curse of Knowledge’

What is the ‘Curse of Knowledge’?

It’s having deep knowledge of a subject that makes you, automatically and unknowingly, assume that other people have the same level of understanding as you…

…This causes the inability of an individual to communicate in a way that can be easily understood by the receiver.

For instance, an experiment was done where a student tapped on the table to the tune of ‘Happy Birthday’.

The other students were given 30 seconds to guess the song.

But the challenge is that only the ‘tapper’ knows the song.

Guess how many students were able to guess what the ‘tapper’ is singing?

1 out of 2?

1 out of 5?

1 out of 10?

Shockingly… Only 1 out of 40.

That’s how the ‘Curse of Knowledge’ works.

Now you better check how you communicate.

PRO TIP: Write like how you talk and talk in your reader’s language.

#2. Use the ‘M-U-P’ technique

What’s the difference between a good email and a high-converting email?

You might think it’s having a near perfect grammar used that makes it impeccable.

Or maybe it’s using scholarly words that always wow your readers.

Perhaps, it’s having a serious tone that speaks of your authority.


…those three things will only get your emails deleted.

What high-converting emails have is an element called ‘stickability.’

(the idea is taken from the book ‘Made to Stick)

Your emails should stick.

It sticks in the mind of your readers long after they read it.

The ideas you present are so ‘sticky’ they can’t get it off their head.

How do you do it?

Use the ‘M-U-P’ technique when writing your email copy.

a. Mysterious

See how I used the word ‘secret’ as the headline for this post.

It makes you go, “What is that secret?”

…and then it sucks you in to read more.

b. Unexpected

Share something that your reader will not see coming.

Just like how I lead you to believe that those first 3 sentences are what you need.

…then unexpectedly maneuver to saying that it’s wrong!

c. Personal

Talk to your reader, just like what I’m doing with you right now.

Don’t talk at them.

You can also share a personal story that’s highly relatable.

Mysterious. Unexpected. Personal.

#3. Write emails that connects

If you want to write emails that connect deeply with your readers…

Then I suggest that you don’t write your copy.

Yes, you read it right.

I’m telling you that you shouldn’t write your email copy.

Here’s what I mean…

Most people think that to write a good email copy, you need to be super creative.

...You need to find the right words.

…You need to come up with outstanding metaphors.

…You need to be a freaking wordsmith, right?


That’s one of the biggest mistakes that you can make.

…Relying on your own creativity.

Here’s a simple rule to remember:

If you want to connect with your reader, then you need to talk to him in his language.

Describe things that way he describes it.

Speak of his pain the way he speaks about it.

Paint his dreams the way he imagines it.

The creativity is in the market.

That’s how you can write emails that connect!