Writing emails should be one of the core marketing strategies for your business.
…If not, then you are leaving a lot of ‘green’ at the table.
Well, for starters, studies say that email marketing provides an average 4,400% ROI!
For those who get it and send emails daily, they face another problem…
That is to talk to their subscribers in a way that it leads to a sale.
But how will you do it if your readers are distracted and annoyed?
…And why are they getting distracted and annoyed at the first place?
Is it your problem?
s it their problem?
You see what I’m doing here?
…I’m distracting and annoying you.
How?
By talking to you in circles.
..And not going straight to the point. {I can entirely remove this sentence}
By making things extraordinarily complicated. {I can just say ‘complicated’}
By writing long and winding sentences that are difficult and strenuous to read. {I can simply say, “By writing long sentences that are hard to read”}
If you are writing your emails this way…
…then, no wonder your subscribers are annoyed.
Want to change it?
Then do those things I mentioned — in reverse.
– Talk straight to the point.
– Make things simple to understand.
– Write short sentences.
That’s it. 🙂