Do you want to know how to write great emails that get opened, read, and actually convert?
Emails that get you more sales and clients?
Emails that are ‘almost’ guaranteed to make you more money?
Today, I want to share with you the ‘secret sauce’ that I use that helps me to write this kind of emails…
Secret #1: Conduct a Deep Dive Survey (DDS)
Ryan Levesque, the creator of ASK Method, popularized DDS.
It is a survey designed to give you a deeper understanding of your market.
…You see, great copies are not written by great copywriters.
Instead, they merely echo to the market what they already said in the first place.
That’s what DDS will do for you.
Secret #2: Bond with your readers through your stories
When writing emails, I write a lot of stories about my clients.
Something that will help them relate to the readers.
You must also do this too.
Tell a lot of stories about you.
Stories that go way-way back the time when you’re not yet successful work best here.
Share something that will make your readers…
“Wow. This person is just like me.”
Which will result in them saying, “I think she understands what I’m going through.”
Which might lead to saying, “I want to do business with this person.”
Secret #3: Relate yourself to your readers
Here’s one of the most effective transitions that you can use in your emails.
Let’s say you’re talking about your stories of failures.
Then, transition with…
“Why am I telling you these things? That’s because somewhere, somehow, we’re in the same place.”
That will grab your readers’ heart and make them stick to you like glue.
Secret #4: Talk about your readers’ pain — a lot
Here’s the thing: Your readers won’t wake up one day and realize…
“Wow! I need a coach.”
Or, “Today, I need this program.”
It’s just don’t happen.
They are too busy with their lives.
And they won’t think about your products and services as something they need out of nowhere.
That’s why you need to talk about their pain — a lot.
Make them aware that they have a problem.
Make their hearts ache as they recognize their situation.
Make them longing for a solution.