We live in a world that puts a premium on ‘creativity.’
It’s so true when talking with entrepreneurs.
While others are rotting away in their dead-end office jobs…
…entrepreneurs are viewed as ‘creatives’ who have the courage to pursue their dreams.
Sounds great, right?
Now, creativity is important.
…But when it comes to writing Email copy?
I don’t think so.
You see, writing is primarily seen as a ‘creative’ activity.
Yet, when writing copy, your desire to be creative can actually be a hindrance.
Because to be creative means to rely on your creativity.
You come up with ‘cool’ and ‘sizzling’ statements.
You invent some new words that only you can understand.
You paint pictures with your sentences using highly illustrative language.
That’s good if you’re doing creative writing.
…but when it comes to copywriting, there’s only one goal.
And the best way you can do that is to use the language of your audience.
Plain, simple, and bland language that your readers use.
You don’t rely on your creativity.
Instead, you rely on the creativity of the market.
*I think I became overly creative in writing this post!*
*A bad example to follow. Lol!*