You write emails to convert and get more sales.
…That’s a given.
But how can you convert if no one is opening your emails in the first place?
I have one word for you today: A-T-T-E-N-T-I-O-N
If you want to get your emails open (and convert), then you need to capture the attention of your reader in 5 seconds.
Yes, you only have 5 seconds to make them decide whether your email is worth opening or not.
Now, how will you capture your prospect’s attention in 5 seconds?
Here are 4 simple steps you can do right now to write ‘Attention-getting’ email subject lines:
1. Appeal to the reader’s self-interest.
Answer the question: “What’s in it for me?”
2. Give some news.
Use words such as new, discover, introducing, just arrived, etc.
3. Offer some useful information.
Focus on giving solutions to your prospect’s problems.
4. Use curiosity.
Words such as secret, hidden, revealed, you’re not expecting this, can do the trick.
Try using a combination of these hacks in your email subject lines…
…and get your emails opened more often.