You just spent $$$ on ads and now you have a few hundreds of people on your list.
“I’m killing it! My strategy is working!” you thought to yourself.
Sure, you have a lot of leads…
…But why is it that you’re still short on sales?
The answer?
Your offer is not converting.
You’re getting leads but no one is buying.
It means that you’re spending money on ads for nothing.
And without enough ROI, your business is soon to be in deep sh*t.
But don’t worry because you can still fix it.
How?
By strengthening your backend marketing.
Here are some steps to do it:
1. Mind The Whole Sales Process
You see, most entrepreneurs are too focused on getting leads.
Increasing their followers or building their email list.
But they’re forgetting the most important part of their marketing mix.
And that’s converting these prospects into paying clients.
Remember, the battle doesn’t end when they subscribe to your list.
It’s only the beginning.
Be mindful of the whole sales process and take charge of what happens next after they opt-in.
2. Map The Customer Journey
To increase your conversion, you must provide your prospects with a seamless experience.
People subscribe to your list because they want something to get from you.
Your goal is to guide them from where they are into seeing your program or product as the solution that they need.
Each step of the process should be the ‘Logical Next’
Let’s use a Weight Loss Program as an example…
You want to get tips on how to lose weight?
Sign up on this link to get your free eBook.
You want to start losing weight today?
Open the email and download your free eBook.
You want to learn how I lose weight?
Read my emails.
You want me to help you lose weight?
Open this link to my Sales Page and buy my course.
Each step should bring your prospect to your goal of making them your paying clients.
3. Improve Your Copy
At this point, it’s already clear that fixing your backend marketing means fixing your communication with your prospects.
In other words, you need to improve your copywriting.
You want more people consuming your free offer?
Fix your copy on your ‘Thank You Page.’
“Sell” them your first email by telling them that your free offer will really help them.
You want to build stronger bonds with your prospects?
Write better emails that will help you relate on a personal level to them.
Use storytelling. Share your struggles and pains.
Encourage them to respond and reply.
Start a conversation with them.
You want more people buying your course?
Fix your Sales Page.
Make sure that you’re clearly communicating the benefits of your program.
Talk to them in their language.
Want to get a FREE Email Copy Audit? I’ll take a look at your email copies and identify areas to improve. Just sign up here: GET FREE EMAIL COPY AUDIT
4. Get Feedback And Continuously Improve
Fixing your backend marketing is not a one-time event.
No matter how hard you work on it, there’s always room for improvement.
That’s why getting feedback is critical.
When getting feedback, always rely on important metrics.
Don’t focus on your gut feel or even the opinion of others.
Remember, numbers don’t lie.
So, here are some important metrics to focus on.
Not happy with your opt-in rate?
Check the quality of the leads you’re getting. (your targeting)
Evaluate your copywriting on your Facebook Ads.
Experiment with different Lead Magnets.
Not happy with your open rates and click-through-rates?
Test different headlines.
Check your email copy if it’s too long or sounds impersonal.
Try sending emails in different hours of the day.
Not happy with your overall conversion?
Check your overall conversation with your list.
Evaluate the Customer Journey and find out if you’re doing the ‘Logical Next Process’
Improve your copywriting.
Conclusion
Growing your business is not just about getting more leads.
So you need to be mindful of the whole sales process and the entirety of the Customer Journey.
Don’t be afraid to experiment and test your copy.
If needed, ask for help from experts as you focus on your zone of genius.
😉
Want to get a FREE Email Copy Audit? I’ll take a look at your email copies and identify areas to improve. Just sign up here: GET FREE EMAIL COPY AUDIT