I get it.
You don’t want to sound ‘salesy’ in every email that you send to your list.
Because you’re afraid that people will end up leaving your list if you try to sell them anything.
So you stick with adding value.
You continue telling them feel-good stories.
In your mind, you’re just a teacher, not a marketer.
Hoping to high heavens that maybe, just maybe, they’ll become interested in paying you to know more.
But here’s the brutal truth:
You’re not making any sales unless you actually sell something.
You need to be ‘salesy’
You need to be ‘salesy’ to sell that online course or program.
A good case study is Ben Settle.
If you’re subscribed to his emails, you’ll notice that in every email that he sends, he’s always selling something.
Sure, a lot of people are unsubscribing.
And yes, there are people who can’t stand it and just leave.
But here’s the interesting part…
The more emails he send with the intention to sell, the more money he makes.
Besides, if you’re not selling, you’re doing a huge disservice to your customers.
Anyway, that’s for another post…
For now, ask yourself…
“Why am I afraid to sell?”