March 2019

How To Add Value Without Giving Away Too Much Content

“If I give you something of value that you perceived to be valuable, you’re going to feel an obligation to return back to me something of equal value in return.” This quote I pulled somewhere talks about the gist of the Rule of Reciprocity that came from Robert Cialdini’s best-selling book, Influence: The Power of …

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Creepy Marie Kondo’s Secret To ‘Tidying Up’ Losers In Your Business

Ever heard of Marie Kondo’s Tidying Up series on Netflix? Yeah? I’m not going to talk about that. Lol! 😂 Because I actually saw a parody of it where the spoof Marie Condo’s goal is not to tidy up your things, but to tidy up people in your life. Sounds more interesting, eh? Anyway, here’s how …

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7 Email Marketing Mistakes I Hope You’re Not Doing

As a self-confessed email junkie, I have this weird habit of signing up on different email lists. I do this to observe how other business owners are writing their emails. After reading thousands of emails from different marketers, I noticed some major mistakes that they usually do. Hopefully, you’re not doing these things There are …

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Why You Don’t Need To Add Value Before Asking For A Sale

Giving value first BEFORE asking for a sale? Naah, it sucks! I don’t know who started this ‘marketing principle.’ But it seems like a total rip off from Robert Cialdini’s book, “Influence: The Psychology of Persuasion.” TBH, I think that mindset is flawed. Let me explain why. In his book, Cialdini taught about the ‘Law …

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The ‘Yellow Jacket Approach’ To Jacking Up More Sales

Someone asked me… “How do I convince my customers that I’m the ‘real deal’ without giving too much information for free?” There’s a lot of ways to do it. But personally, I prefer the ‘Yellow Jacket’ approach by Darren Cross. Darren Cross was an obsess CEO in the hit Marvel comic movie, Ant-Man. Because of …

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