email marketing

The #1 Most Dangerous & Costly Mistake That Can Sabotage Your Email Marketing

Here’s some great advice I got when it comes to writing emails:

“The goal of your emails is not to satiate the thirst and hunger of your reader. Because if you do, they would no longer feel the need to buy your product. After all, he has just been fed. Instead of being teased to the point that he’ll pay for his meal, he’s been given enough that he’s forgotten he was hungry or thirsty in the first place.”

That advice literally changed the way I write emails and my entire email marketing approach.

Before learning this, I thought that I need to give good info on my emails.

After all, if they were to buy my product, then they need to know that I can deliver the goods, yeah?

In fact, let me know if these ‘beliefs’ sound familiar…

“I need to give valuable content to my subscribers for free.”

“I need to give away some of my stuff so they’ll be confident that my product is even better.”

“I need to teach in my emails so they’ll see that I know what I’m talking about and I’m really the go-to expert.”

But people who have this mentality often run to the problem of people not buying their product because they already received some great stuff.

Just like this poor woman I saw on Facebook:

Screen Shot 2019-04-12 at 9.00.46 AM

Now, if you’re not supposed to teach in your emails, then what are you supposed to do?

3 things…

#1. Inspire

The great email master Matt Furey believe that ‘inspiration sells.’

If you can inspire your subscribers to believe in themselves, in their abilities, and in their skills, then you can also inspire them to buy your product or services.

#2. Motivate

Motivate people to take action.

Give them reasons to get off the couch and start moving towards their goals.

You can also motivate them to go the extra mile by buying from you.

#3. Entertain

Tell stories. Crack some jokes. Make your emails really fun and entertaining.

Let’s be honest: Who earns more money? A professional teacher or an entertainer?

It’s the same with your emails — don’t teach.

Entertain the heck out of your subscribers and you’ll also see your bank account get fatter.

Now, think about it…

You don’t need to share hard info to do those 3 things, do you?

Yes, you can still teach — but make sure it’s not ‘hard teaching’ where you instruct someone, in detail, about how to do things.

If you want to see actual examples of this, then read Chapter 1, 3, 8, 10 and 15 of my new book, Email Copywriting Handbook.


You can see how I teach without really teaching. Ironic much, eh?

Just go here to grab your copy for free:

The Borderline “Abusive” Way of Writing Profitable Emails

So you want more clients and more revenue for your biz?

Without spending a dime on ads?

Completely on autopilot?

Here’s a quick & simple 3-step tactic for you.

👉 Write 30 emails.

👉 Set it up on your autoresponder.

👉 And bring people inside your list to receive your emails daily.

Then, let your emails do the heavy-lifting of making people know, like and trust you. It’s really simple. No need to spend any money on ads. And you can move on to other parts of your biz as your emails create opportunities for you.

That’s it.

The key here is to make sure that your emails are really good.

And you can do that by simply talking a lot about your market’s pains, challenges, and problems.

I’ll let you in a little “secret”

According to marketing wizard Jay Abraham:

“The more accurately you can describe your reader’s problem in terms they relate to, the more they instinctively feel that you must have an answer to that problem.”

I mean, think about it…

If you’re suffering from back pain, and I come to you to describe what you’re going through — exactly how you would describe it — then, you’d probably think that I know what I’m talking about and I know how to solve it.

The same thing goes with your emails.

If your emails talk a lot about the problems of your market and you can paint the picture of what they’re going through the way they see it — then they’ll conclude that you know the solution.

No wonder we see doctors as geniuses.

If you want to learn how to write email-focused problem effectively, then Chapter 13 of my new book, Email Copywriting Handbook, talks about a ‘borderline abusive’ way to do this.

Grab it here for FREE while it’s still available:


Are You Afraid of People Leaving Your Email List?

Want a funny irony?

Dying in the living room.

Want an even funnier one?

Email marketing that doesn’t appeal to your market and doesn’t make you money.


Well, not really. Especially if that’s exactly what’s happening in your business right now.

Dunno about you but when I write emails to my list or to my client’s list, my main goal is always to make more money.

Yes, I might sprinkle it with a bit of fun, throw some actionable tips in there, or share a great marketing nugget inside, but the goal is always the same — to make money.

Someone may ask, “Well, isn’t that annoying that you’re always asking for your subscribers to buy from you?”

To which I reply, “Is your business a charity?”

Because if it is, then it’s perfectly fine not to sell them anything.

But if you’re doing business, people expect you to sell something to them.

That’s why every time you tiptoe your way into selling OR you try your best to just be ’nice person’ because you don’t want to annoy your subscribers, you’re actually breaking the trust of people inside your list who are looking for your help.

Think about it this way:

If my neck is bleeding and I go to the doctor, I expect him to treat me. And of course, I expect to pay for his services.

It’s the same thing with your email list.

If your market has a problem and they subscribe to your list, they expect you to show them the solution — and they expect to pay for it.

Now, if your subscriber gets angry because you’re selling something, then it could only mean 2 things:

#1. He doesn’t have a problem so he doesn’t need your solution

#2. He has a problem, but he expects you to give him the solution for free

And I’m guessing that that person is not your ideal customer, yeah?

So don’t be afraid to be more aggressive in the way you do email marketing.

Besides, what’s the worst thing that can happen?

I’ll tell you.

The worst thing that can happen is that people who are not your ideal client will leave your list.

But don’t worry because those who really need what you’re selling will stay and buy from you.


Anyway, if you want to learn more about this, then read Chapter 3 of my new book, Email Copywriting Handbook.

I talk about why you should get people to ‘unsubscribe’ from your email list so you can make more money.

Grab it here for FREE:


For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here:

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What’s The Ideal Length of a Good Email Copy?

What should be the ideal length when writing an email copy?

I’ll answer that in this email, but let me tell you this short story first.

There was this doctor who committed a grave error and ended up almost killing her patient.

The reason?

Confusion with her two patients: Mrs. Morris and Mrs. Morrison.

It was terrible. The doctor already cut her groin, punctured her artery, and inserted a long tube to her heart — only to found out that she’s operating on a wrong patient.

Luckily, the patient survived.

Heck, she was even happy because at least they were able to confirm out that her heart is fine.


Anyway, here’s what I brought it up:

Confusion can be deadly.

And getting confused in marketing? Oh, it can kill your business slowly or in an instant.

Let’s take email copywriting for example.

When it comes to writing emails, a lot of people are unsure whether they should write short or long emails.

Some gwurus say that short emails work best since people have now the attention span of a goldfish.

While some sheksperts say that long emails still perform better — especially when you’re trying to sell something.


I take to heart what A-list copywriter, Joe Sugarman said.

According to him, back in the days when copywriters were mostly men, they have this old adage when it comes to length of copy:

“Copy is like a woman’s skirt. It should be long enough to cover the essentials but short enough to make it interesting.”

Now, I’m not being sexist here, I’m just trying to prove a point.

You see, the length is irrelevant.

If your email copy is interesting and it’s relevant to your readers, then they will keep reading it.

But if it’s the ‘same-old, same-old’ regurgitated emails like what gwurus and sheksperts are always doing each time they launch their product, then you’ll easily lose readership.


I always try my best to keep my emails short.

I’m busy. My readers are busy.

And we’d both appreciate it if I can say everything I want to say in the shortest time possible while still keeping things interesting.

200 to 300 words is a good number. But again, don’t let that limit you.

Instead, always aim to make your emails fun to read — and you’ll never have to worry about the length once again.

If you want to see some demonstration of how to write short but interesting email copy, then you should grab your copy of my brand new book: Email Copywriting Handbook.

Grab your copy today!


For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here:

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Creepy Marie Kondo’s Secret To ‘Tidying Up’ Losers In Your Business

Ever heard of Marie Kondo’s Tidying Up series on Netflix?


I’m not going to talk about that. Lol! 😂

Because I actually saw a parody of it where the spoof Marie Condo’s goal is not to tidy up your things, but to tidy up people in your life.

Sounds more interesting, eh?

Anyway, here’s how it goes:

There’s this guy who asked Marie Condo’s help to tidy up his office. However, instead of working on his messy files and table, Condo ‘cleaned up’ the toxic people in this guy’s life.

Yeah. She killed them. Condo killed the guy’s boss, his officemates, and everyone who doesn’t spark joy in his life.

Finally, the guy had enough and said, “Stop! It’s my fault. I don’t want to tidy up my office anymore.”

Then the creepy Condo replied, “So you don’t spark joy to yourself?”


It’s a kinda sick parody right?

But TBH, I think that’s exactly what you need to do to some people in your email list.

No, don’t kill them. Silly!

But get rid of them as fast as you can.

Here’s a short list of people you need to ‘let go’ from your email list:

 The pesky Freeloaders

 The annoying Freebie-seekers

 Those who don’t like receiving emails from you

 Those who don’t like to receive any emails with a sales pitch

 The snowflakes who are easily offended by everything you say

 And a lot more!

Trust me, you don’t want anything to do with these people.

So get rid of them.

Send more emails and sell in every email — exactly what they don’t want you doing.

And watch in triumph as these people crawl back to their hole — never to disturb you again.

Congratulations! You just ‘Marie Kondo’ them! 😅


For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here:

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7 Email Marketing Mistakes I Hope You’re Not Doing

As a self-confessed email junkie, I have this weird habit of signing up on different email lists.

I do this to observe how other business owners are writing their emails.

After reading thousands of emails from different marketers, I noticed some major mistakes that they usually do.

Hopefully, you’re not doing these things

There are dozens I can think of, but here’s my top 7:

🚫 Not sending emails as frequently as they should

🚫 Always adding value — but ‘rarely’ selling

🚫 Only emailing when they’re about to launch a new product, treating their subscribers as ‘cash cows’ (I super hate this!)

🚫 Being too formal

🚫 Being too obnoxious and vulgar

🚫 Tricking subscribers using ‘Fake Scarcity’

🚫 Embarrassing people who don’t buy their products

Those 7 mistakes really annoy the crap out of me.


There’s another sinister email copywriting mistake that you might be doing.

And that is, talking ‘gibberish’

Or talking in a way that your market doesn’t understand.

Let me illustrate.

A few days ago, my wife and I saw a group of goats on the roadside. We’re still waiting for our vehicle to arrive so we decided to have some fun. My wife started bleating like a ‘goat’ and to our surprise, a goat bleated in response. We tried it for a couple of times and every time my wife ‘bleat’ the goat will also bleat.

I tried to bleat like a goat, too. But I did a terrible job so the goat saw through my pretense and he didn’t bleat.

I think he has no concept of gender equality. 🤣

Anyway, what’s the point?

You need to speak the language of your Target Market.

You need to get off your high horse and speak to them like how they’re talking amongst themselves.

In fact, just fixing this one mistake can mean more profit to your business.

And just like how the goat responded to my wife’s bleat, your subscribers will have a hard time ignoring you.

…In fact, they won’t be able to resist but to respond and give their money to you.


For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here:

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He ‘Urinated’ On A Dead Man’s Grave

A few weeks ago, I ‘encountered’ something really funny.

I posted this thought-provoking marketing question inside an FB group…

“If you’re selling hamburgers, what’s the one thing you need to have to make a lot of sales?”

And we have fun answering it.

Some say, “You need to have the best burger!”

Or, “You need to have confidence in yourself.”

While others hit the nail in the head, “You need buns. Onions. Cheese… Weed”

(Apparently, a guy loves putting weed in his burger. Pretty hardcore!)

Anyway, It was really fun until out of nowhere came this guy.

He seemed upset with the question.

So I asked him why.

He said that he didn’t like that my question was alluding to Gary Halbert’s teaching.

(By the way, Gary Halbert was one of the best copywriters who ever lived)

According to our ‘party-pooper’, it’s the 21st century and the ‘chestnut insights’ of Gary Halbert don’t work anymore.

…I watched as this dude basically peed on Gary Halbert’s grave!

You see, I believe that there are timeless marketing principles.

It doesn’t matter if its 50 years ago, 100 or even 2,000.

The basic principle of business and marketing is still the same:

“Find your market’s problem and provide a solution.”

If you want to succeed in selling burgers, all you need is to find a ‘starving crowd’ who’ll buy your burger in fear that they’ll die by starvation.

It’s the same thing with emails.

People who try email marketing and didn’t get any results will foolishly conclude that it’s ‘dead.’

I say, “No. You just don’t know how to use it properly.”

If email marketing is the car, then marketing principles are fuel.

You need both for it to work and get you results.