Daily Email

Creepy Marie Kondo’s Secret To ‘Tidying Up’ Losers In Your Business

Ever heard of Marie Kondo’s Tidying Up series on Netflix?

Yeah?

I’m not going to talk about that. Lol! 😂

Because I actually saw a parody of it where the spoof Marie Condo’s goal is not to tidy up your things, but to tidy up people in your life.

Sounds more interesting, eh?

Anyway, here’s how it goes:

There’s this guy who asked Marie Condo’s help to tidy up his office. However, instead of working on his messy files and table, Condo ‘cleaned up’ the toxic people in this guy’s life.

Yeah. She killed them. Condo killed the guy’s boss, his officemates, and everyone who doesn’t spark joy in his life.

Finally, the guy had enough and said, “Stop! It’s my fault. I don’t want to tidy up my office anymore.”

Then the creepy Condo replied, “So you don’t spark joy to yourself?”

“Noooooooooooo!!!!”

It’s a kinda sick parody right?

But TBH, I think that’s exactly what you need to do to some people in your email list.

No, don’t kill them. Silly!

But get rid of them as fast as you can.

Here’s a short list of people you need to ‘let go’ from your email list:

 The pesky Freeloaders

 The annoying Freebie-seekers

 Those who don’t like receiving emails from you

 Those who don’t like to receive any emails with a sales pitch

 The snowflakes who are easily offended by everything you say

 And a lot more!

Trust me, you don’t want anything to do with these people.

So get rid of them.

Send more emails and sell in every email — exactly what they don’t want you doing.

And watch in triumph as these people crawl back to their hole — never to disturb you again.

Congratulations! You just ‘Marie Kondo’ them! 😅

 

For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here: http://bit.ly/RomEmailCopyBook

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Are You Afraid of Unsubscribes?

I know a lot of business owners who are afraid to send daily emails to their list.

And the main reason is they’re afraid of unsubscribes.

After all, it’s scary to see dozens of people leaving your email list, right?

Me? I think it’s only a matter of perspective.

I would unsubscribe from anyone who doesn’t add value to me.

But if I’m getting value, and I’m being entertained, and I’m learning a lot, then why would I unsubscribe?

Because here’s the truth:

If you send daily emails but you’re not giving value, and you’re not making the life of your readers a little bit fun, and they are not learning from you — expect that a lot of them will unsubscribe.

But if you do those things and you send daily emails — expect that a lot of them will STILL unsubscribe.

Why?

Because that’s how you weed out those who are not your audience

And in the process, identify those who will be your loyal customers in the future.

Besides, what’s the logic in keeping people who don’t want to hear from you?

What would you get from holding on to people who don’t see any value in what you’re trying to teach them?

IMHO, I’d rather have 100 people on my list who are raving fans because of what I’m doing for them…

…Than having 10,000 people who don’t really get value from me. (And even gets upset because I’m trying to help them with my emails. Lol!)

Again, it’s a matter of perspective.

For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here: http://bit.ly/RomEmailCopyBook

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7 Email Marketing Mistakes I Hope You’re Not Doing

As a self-confessed email junkie, I have this weird habit of signing up on different email lists.

I do this to observe how other business owners are writing their emails.

After reading thousands of emails from different marketers, I noticed some major mistakes that they usually do.

Hopefully, you’re not doing these things

There are dozens I can think of, but here’s my top 7:

🚫 Not sending emails as frequently as they should

🚫 Always adding value — but ‘rarely’ selling

🚫 Only emailing when they’re about to launch a new product, treating their subscribers as ‘cash cows’ (I super hate this!)

🚫 Being too formal

🚫 Being too obnoxious and vulgar

🚫 Tricking subscribers using ‘Fake Scarcity’

🚫 Embarrassing people who don’t buy their products

Those 7 mistakes really annoy the crap out of me.

More:

There’s another sinister email copywriting mistake that you might be doing.

And that is, talking ‘gibberish’

Or talking in a way that your market doesn’t understand.

Let me illustrate.

A few days ago, my wife and I saw a group of goats on the roadside. We’re still waiting for our vehicle to arrive so we decided to have some fun. My wife started bleating like a ‘goat’ and to our surprise, a goat bleated in response. We tried it for a couple of times and every time my wife ‘bleat’ the goat will also bleat.

I tried to bleat like a goat, too. But I did a terrible job so the goat saw through my pretense and he didn’t bleat.

I think he has no concept of gender equality. 🤣

Anyway, what’s the point?

You need to speak the language of your Target Market.

You need to get off your high horse and speak to them like how they’re talking amongst themselves.

In fact, just fixing this one mistake can mean more profit to your business.

And just like how the goat responded to my wife’s bleat, your subscribers will have a hard time ignoring you.

…In fact, they won’t be able to resist but to respond and give their money to you.

 

For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here: http://bit.ly/RomEmailCopyBook

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Are You Playing the ‘Email Losing Game’?

When it comes to writing emails to their list, most people are PLAYING NOT TO LOSE instead of playing to win.

How do you know if you’re playing the losing game?

Here are some clues…

 You’re AFRAID to offend people inside your list so you try to be ALWAYS neutral.

 Your hands are sweating every time you send an email that includes a SALES PITCH.

 You don’t want to send a lot of emails because you FEAR that they will UNSUBSCRIBE.

Now, think about this…

🚫 Do you want to do business with a person who can’t accept who you really are — warts and all?

🚫 Do you want to have as a customer a person who doesn’t really want you selling to them?

🚫 Do you want to be with people who don’t really want to hear from you?

You see…

When it comes to writing emails, playing it safe hurts your business…

…It also hurts the people that REALLY WANT & NEED your help.