Teasing

How To Add Value Without Giving Away Too Much Content

“If I give you something of value that you perceived to be valuable, you’re going to feel an obligation to return back to me something of equal value in return.” This quote I pulled somewhere talks about the gist of the Rule of Reciprocity that came from Robert Cialdini’s best-selling book, Influence: The Power of …

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The ‘Yellow Jacket Approach’ To Jacking Up More Sales

Someone asked me… “How do I convince my customers that I’m the ‘real deal’ without giving too much information for free?” There’s a lot of ways to do it. But personally, I prefer the ‘Yellow Jacket’ approach by Darren Cross. Darren Cross was an obsess CEO in the hit Marvel comic movie, Ant-Man. Because of …

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