Giving value first BEFORE asking for a sale? Naah, it sucks! I don’t know who started this ‘marketing principle.’ But it seems like a total rip off from Robert Cialdini’s book, “Influence: The Psychology of Persuasion.” TBH, I think that mindset is flawed. Let me explain why. In his book, Cialdini taught about the ‘Law …
Why You Don’t Need To Add Value Before Asking For A Sale Read More »
I don’t believe in giving away so much Free Content because it attracts the wrong kind of people. ie. freeloaders. Problem is, once you try to sell to them, they all get mad because they’re so used to you giving away all your content for free. So what you need to do is to learn …
Case Against Giving Away Too Much Content For Free Read More »
The ‘Nurture Email Sequence’ amuses me. At least, the way some business owners do it. Most of them think of it as the crux of their email marketing campaign. If you ask some people, they’ll even tell you it’s a requirement before you can sell to your email list. Well, I don’t believe it. Let …
