The #1 Most Dangerous & Costly Mistake That Can Sabotage Your Email Marketing

Here’s some great advice I got when it comes to writing emails:

“The goal of your emails is not to satiate the thirst and hunger of your reader. Because if you do, they would no longer feel the need to buy your product. After all, he has just been fed. Instead of being teased to the point that he’ll pay for his meal, he’s been given enough that he’s forgotten he was hungry or thirsty in the first place.”

That advice literally changed the way I write emails and my entire email marketing approach.

Before learning this, I thought that I need to give good info on my emails.

After all, if they were to buy my product, then they need to know that I can deliver the goods, yeah?

In fact, let me know if these ‘beliefs’ sound familiar…

“I need to give valuable content to my subscribers for free.”

“I need to give away some of my stuff so they’ll be confident that my product is even better.”

“I need to teach in my emails so they’ll see that I know what I’m talking about and I’m really the go-to expert.”

But people who have this mentality often run to the problem of people not buying their product because they already received some great stuff.

Just like this poor woman I saw on Facebook:

Now, if you’re not supposed to teach in your emails, then what are you supposed to do?

3 things…

#1. Inspire

The great email master Matt Furey believe that ‘inspiration sells.’

If you can inspire your subscribers to believe in themselves, in their abilities, and in their skills, then you can also inspire them to buy your product or services.

#2. Motivate

Motivate people to take action.

Give them reasons to get off the couch and start moving towards their goals.

You can also motivate them to go the extra mile by buying from you.

#3. Entertain

Tell stories. Crack some jokes. Make your emails really fun and entertaining.

Let’s be honest: Who earns more money? A professional teacher or an entertainer?

It’s the same with your emails — don’t teach.

Entertain the heck out of your subscribers and you’ll also see your bank account get fatter.

Now, think about it…

You don’t need to share hard info to do those 3 things, do you?

Yes, you can still teach — but make sure it’s not ‘hard teaching’ where you instruct someone, in detail, about how to do things.

If you want to see actual examples of this, then read Chapter 1, 3, 8, 10 and 15 of my new book, Email Copywriting Handbook.

You can see how I teach without really teaching. Ironic much, eh?

Just go here to grab your copy for free: http://bit.ly/RomEmailCopyBook

The Borderline “Abusive” Way of Writing Profitable Emails

By Rom Rulida /

So you want more clients and more revenue for your biz?

Without spending a dime on ads?

Completely on autopilot?

Here’s a quick & simple 3-step tactic for you.

👉 Write 30 emails.

👉 Set it up on your autoresponder.

👉 And bring people inside your list to receive your emails daily.

Then, let your emails do the heavy-lifting of making people know, like and trust you. It’s really simple. No need to spend any money on ads. And you can move on to other parts of your biz as your emails create opportunities for you.

That’s it.

The key here is to make sure that your emails are really good.

And you can do that by simply talking a lot about your market’s pains, challenges, and problems.

I’ll let you in a little “secret”

According to marketing wizard Jay Abraham:

“The more accurately you can describe your reader’s problem in terms they relate to, the more they instinctively feel that you must have an answer to that problem.”

I mean, think about it…

If you’re suffering from back pain, and I come to you to describe what you’re going through — exactly how you would describe it — then, you’d probably think that I know what I’m talking about and I know how to solve it.

The same thing goes with your emails.

If your emails talk a lot about the problems of your market and you can paint the picture of what they’re going through the way they see it — then they’ll conclude that you know the solution.

No wonder we see doctors as geniuses.

If you want to learn how to write email-focused problem effectively, then Chapter 13 of my new book, Email Copywriting Handbook, talks about a ‘borderline abusive’ way to do this.

Grab it here for FREE while it’s still available:

http://bit.ly/RomEmailCopyBook

How To Write Email Faster

By Rom Rulida /

Ever heard of a Rube Goldberg machine?

It’s a machine intentionally designed to perform a single task in an indirect and overcomplicated fashion.

Dunno ’bout you, but it made me chuckle a bit.

It actually reminds of how a lot of people I know are doing when writing email copy.

They overcomplicate a very simple task.

It starts with closing the door behind them. Then, spending a few minutes to attract the energy of the universe and magically come up with an inspiration. That’s when they’ll start the arduous task of writing the email. They’ll spend hours and hours hammering the keyboard to come up with the ‘perfect email’ that will blow the pants off their subscribers.

That might be a little exaggerated. Lol!

But you’re getting my point?

When it comes to writing emails, the proof of the pudding is not in the words you use, but the sales you made.

Here are two things you can do to write email faster:

#1: Write Like You Talk

When writing emails, just write like you talk — warts and all.

What I mean is, write like the way you talk with a normal person in a face-to-face conversation.

Use words that you normally use when talking with someone.

Avoid being verbose and don’t dare to look more intelligent with words that your readers won’t understand unless they get a dictionary.

#2: Limit Yourself to 30 Minutes

I’m also a huge believer of the old adage that says, “Money is attracted to speed.”

So you should not spend more than 30 minutes writing an email.

‘Dumb down’ things a bit.

Get a timer and decide that you’ll only write for 30 minutes.

It might take a bit of practice, but you’ll get faster every time you do it.

What you should expect?

When you do this, two things will happen:

First, You’ll write faster.

And second, you’ll let your unique personality shine through your emails.

Both important to writing emails that don’t sound like a robot or an overhyped ad guy on TV.

Anyway, if you want some cool demonstration of emails written using this approach, then make sure you grab a copy of my new book: Email Copywriting Handbook.

All you have to do is model those emails and adapt it to your market, and soon enough, you’ll be one of the most prolific email copywriter in your industry — leaving your competition thousand miles behind.

Get it on the link below.

For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here: http://bit.ly/RomEmailCopyBook