Gurus & Experts

The ‘Soda Spirits’ of Online Marketing

Got a rather bizarre story for you today.

Last week, someone told me of this strange account of how a truck driver delivering soda products stopped by a big beautiful house in the woods. It was a party and a lot of people were celebrating when he arrived. After unloading all the sodas, the driver went his merry way.

Early the next day, his manager phoned him and ask why he didn’t deliver the soda to its intended destination.

“But I did! I delivered it to the customer.” The driver said.

“No. You didn’t. The client is really pissed. Fix this or lose your job!”

So the driver immediately hopped on his truck and went back to the place where he delivered the soda.

To his horror, the big beautiful house was gone.

All that’s left are empty bottles of soda he delivered last night.

And the locals believe that he was ‘duped’ and ‘played’ by the spirits and entities from the forest. (We call it ‘engkanto’ in Tagalog language)

Crazy, right?

Anyway, here’s the point:

I don’t know if that story is true, Lol! 🤣

…But I always see it happening in real life right now — particularly in the online business space.

Like the kid in the Sixth Sense movie who sees dead people, I see gurus and experts ‘appearing’ and ’disappearing’ all the time.

They appear when they need your money… Err… When they want to ‘help’ you with their product.

And disappear once the launch is over.

Like the ‘soda spirits’ from the forest, they are only present when they need you.

But once they get what they want, you won’t be able to find them anywhere.

So once you saw them, run as fast as you can.


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Why V-Day Is The Biggest Scam

In my opinion, Valentine’s day is a scam.

…There, I said it.

Now before you bring out your pitchfork, listen to me first.

Valentine’s day is when guys are expected to do something cool for their woman, right?

…And companies know this.

So they ‘convince’ you to buy flowers or chocolate to show your love for your partner.

Now there’s nothing wrong expressing your love on V-day.

In fact, I did it myself a lot of times.

But IMHO, you don’t need to wait for V-day to do this.

That’s why for me, V-day looks like a scam.

Sadly, some gurus adopt this V-day mindset in their business.

…especially when launching their product.

You won’t hear from them unless it’s time to launch again.

You’ll only receive emails from them when they want you to buy their new product.

And here’s the worst part…

After the launch, you’ll never hear from them again.

No conversation.

No indication that they really care for you.

My point is…

Don’t treat your business like Valentine’s day.

If you have a product, tell your customers about it every single day.

Provide genuine help even if you’re not launching.

Treat them like gold — because that’s what they really are.

That’s how you do successful launches while building strong bonds with your customers.