May 2019

How To Sell Without Really Selling (And Why Giving Away Too Much Value Is Bad For Business)

Ever heard of the Rule of Reciprocity? Lots of business owners love it. In fact, a good number of them use it as a foundation on how they do business. Here’s a quote I saw that explains the rule well: “If I give you something of value that you perceived to be valuable, you’re going …

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