Let me tell you about Ramit Sethi’s terrible experience on “too much giving.” A few years ago, when Sethi’s business started doing well, some of his friends came to him and asked for help. They wanted to learn how they can make money online, too. Being the good friend that he is, Sethi gave them …
Ever heard of the Rule of Reciprocity? Lots of business owners love it. In fact, a good number of them use it as a foundation on how they do business. Here’s a quote I saw that explains the rule well: “If I give you something of value that you perceived to be valuable, you’re going …
Want a funny irony? Dying in the living room. Want an even funnier one? Email marketing that doesn’t appeal to your market and doesn’t make you money. Funny? Well, not really. Especially if that’s exactly what’s happening in your business right now. Dunno about you but when I write emails to my list or to …
Are You Afraid of People Leaving Your Email List? Read More »
Giving value first BEFORE asking for a sale? Naah, it sucks! I don’t know who started this ‘marketing principle.’ But it seems like a total rip off from Robert Cialdini’s book, “Influence: The Psychology of Persuasion.” TBH, I think that mindset is flawed. Let me explain why. In his book, Cialdini taught about the ‘Law …
Why You Don’t Need To Add Value Before Asking For A Sale Read More »
The ‘Nurture Email Sequence’ amuses me. At least, the way some business owners do it. Most of them think of it as the crux of their email marketing campaign. If you ask some people, they’ll even tell you it’s a requirement before you can sell to your email list. Well, I don’t believe it. Let …
When it comes to writing emails to their list, most people are PLAYING NOT TO LOSE instead of playing to win. How do you know if you’re playing the losing game? Here are some clues… ✅ You’re AFRAID to offend people inside your list so you try to be ALWAYS neutral. ✅ Your hands are sweating every …
I get it. You don’t want to sound ‘salesy’ in every email that you send to your list. Because you’re afraid that people will end up leaving your list if you try to sell them anything. So you stick with adding value. You continue telling them feel-good stories. In your mind, you’re just a teacher, …
Why Not Being ‘Salesy’ in Emails is Actually Hurting your Business Read More »
