Selling On Email

How To Sell Without Really Selling (And Why Giving Away Too Much Value Is Bad For Business)

Ever heard of the Rule of Reciprocity? Lots of business owners love it. In fact, a good number of them use it as a foundation on how they do business. Here’s a quote I saw that explains the rule well: “If I give you something of value that you perceived to be valuable, you’re going …

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Why You Don’t Need To Add Value Before Asking For A Sale

Giving value first BEFORE asking for a sale? Naah, it sucks! I don’t know who started this ‘marketing principle.’ But it seems like a total rip off from Robert Cialdini’s book, “Influence: The Psychology of Persuasion.” TBH, I think that mindset is flawed. Let me explain why. In his book, Cialdini taught about the ‘Law …

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Why Not Being ‘Salesy’ in Emails is Actually Hurting your Business

I get it. You don’t want to sound ‘salesy’ in every email that you send to your list. Because you’re afraid that people will end up leaving your list if you try to sell them anything. So you stick with adding value. You continue telling them feel-good stories. In your mind, you’re just a teacher, …

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