Product Launch – Rom Rulida

The ‘Soda Spirits’ of Online Marketing

Got a rather bizarre story for you today.

Last week, someone told me of this strange account of how a truck driver delivering soda products stopped by a big beautiful house in the woods. It was a party and a lot of people were celebrating when he arrived. After unloading all the sodas, the driver went his merry way.

Early the next day, his manager phoned him and ask why he didn’t deliver the soda to its intended destination.

“But I did! I delivered it to the customer.” The driver said.

“No. You didn’t. The client is really pissed. Fix this or lose your job!”

So the driver immediately hopped on his truck and went back to the place where he delivered the soda.

To his horror, the big beautiful house was gone.

All that’s left are empty bottles of soda he delivered last night.

And the locals believe that he was ‘duped’ and ‘played’ by the spirits and entities from the forest. (We call it ‘engkanto’ in Tagalog language)

Crazy, right?

Anyway, here’s the point:

I don’t know if that story is true, Lol! 🤣

…But I always see it happening in real life right now — particularly in the online business space.

Like the kid in the Sixth Sense movie who sees dead people, I see gurus and experts ‘appearing’ and ’disappearing’ all the time.

They appear when they need your money… Err… When they want to ‘help’ you with their product.

And disappear once the launch is over.

Like the ‘soda spirits’ from the forest, they are only present when they need you.

But once they get what they want, you won’t be able to find them anywhere.

So once you saw them, run as fast as you can.

For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here: http://bit.ly/RomEmailCopyBook

Why You Don’t Need a Funnel to Make a Sale

By Rom Rulida /

A lot of business owners today are yapping about funnels.

For them, it’s the ‘holy grail’ of online marketing.

They say… *insert mocking voice*

“If you don’t have a funnel, no one will buy from you!”

To which I happily disagree.

Here’s the thing…

Funnels are useful, I give you that.

I have a friend who made 7-figure funnel for his clients.

So I know it works!

But what irks me are people thinking they can’t sell shyt if they don’t have a funnel.

That’s why all they think about are…

“Is my tripwire effective?”

“Is my downsell good enough?”

“Did I choose the right upsell?”

“Should I add another video?”

Yada yada yada.

Hey, hold your jets!

Funnel is just a tool. An instrument to automate the process of selling your products.

But don’t forget the two most important combo when building your business.

✅ Problem and Solution.

✅ Starving Crowd and the Burger.

✅ Your market and your Product.

Even if Russell Brunson builds your funnel, but if you don’t have a validated offer, your funnel will still suck. (Or it won’t! Lol!)

Because there’s no saving a product that no one wants.

The reverse is also true…

If you have a product that your market really needs — and willing to pay for — even if you just send emails to your list to sell it, you’d still make boatloads of money.

So don’t let yourself be burdened with the ‘yoke of funnel-slavery.’

Work on validating your offer first.

Try to sell your product to people who you think might need it.

If you find enough people who are willing to pull out their wallet to buy it, then congratulations…

Go and funnel your business to your heart’s content!

For More High-Level Tips About Email Marketing & Email Copywriting, Grab Your Free Copy of My New Book: EMAIL COPYWRITING HANDBOOK

Go here: http://bit.ly/RomEmailCopyBook

From 1 Sale to Sold Out

By Rom Rulida /

I’ve seen it time and time again:

Business owners pouring out their heart and soul to create a new product. Feeling all the rush and excitement of building their business. Seeing the success a few weeks away…

…Only to be met with a crushing defeat.

They invest their time and energy to create a product based on what people “wanted”

Yet when they launch, no one would buy it.

My first online business is a perfect example.

When I first launched my info-product, it was a complete failure.

Out of a few hundreds of people in my email list, only 1 person bought.

I couldn’t accept it.

So I tried everything that some ‘experts’ and ‘gurus’ were telling me.

Tweak my sales language, offer a solution to a problem, get clear on my audience. I hear all this ’tips and tricks’ yet I obviously didn’t know what I was doing.

I’ve gone through marketing training. Read a lot of marketing books. Follow all the advice I was getting to tweak and adjust my message. Yet I wasn’t still able to get my message out there in a way that it reaches people.

I thought I was too dumb to understand this kind of things.

I also thought that maybe it was my market’s fault because they don’t understand my product.

I know they need it.

Problem is… They don’t even know they need it.

In my mind, “Yes. I’m dumb. But it seems that my market is dumber.”

Until a guy told me how stupid that kind of thinking is.

He said, “You know why you messed up? Because you didn’t ask your market if what you’re producing is something that they really want.”

I answered, “But I did my research. I know this is something that they want.”

“Then, why no one is buying?”

I was speechless.

He was right.

While I’m too concerned with how my website looks, or whether I’m using the right font, or whether I look good in my video, I missed the most important thing…

…my market.

He continued, “If no one is buying your product in a one-on-one conversation. Then using a funnel won’t do you no good.”

I took that advice to heart and apply it on my second launch.

The result?

Sold out my info-product during the pre-launch and the actual launch.

That’s what I call solid advice.

Are You Doing The ‘Bohemian Rhapsody’ Product Launch Approach?

By Rom Rulida /

I recently watched the movie Bohemian Rhapsody.

It’s a biographical movie about the icon Freddie Mercury and his band Queen’s rise to stardom.

One of the most memorable scenes in the movie is when they were composing their song ‘Bohemian Rhapsody’

It wasn’t like anything they did before.

It’s unconventional.

6 minutes long.

And certainly not a song that people were used to hearing back then.

When they show it to the producer, he wasn’t impressed.

He said, “Anything over three minutes, and the radio stations won’t program it.”

So Queen fired their producer and decided to promote the song themselves.

…it was a hit!

Bohemian Rhapsody became one of the most successful songs of the band Queen.

Here’s the point…

It went good for them, but doing the same thing in your business is quite outrageous.

I see this happen all the time…

Business owners will release an unvalidated product.

They believe it will be a hit.

People will love it.

But when they get no sales after releasing it, they think…

“Why are they not buying? Those people don’t understand what they are missing out!”

The truth is: It’s their own doing.

Because they didn’t do the hard work of validating it first.

So here’s a quick advice…

Before getting into the grind of creating that ‘perfect’ product, why not ask your market first if that’s something that they will BUY?

The response you’re looking for is them pulling their wallet out and asking you…

“How do I get this?”

That’s when you can say that you have a profitable product.

Why V-Day Is The Biggest Scam

By Rom Rulida /

In my opinion, Valentine’s day is a scam.

…There, I said it.

Now before you bring out your pitchfork, listen to me first.

Valentine’s day is when guys are expected to do something cool for their woman, right?

…And companies know this.

So they ‘convince’ you to buy flowers or chocolate to show your love for your partner.

Now there’s nothing wrong expressing your love on V-day.

In fact, I did it myself a lot of times.

But IMHO, you don’t need to wait for V-day to do this.

That’s why for me, V-day looks like a scam.

Sadly, some gurus adopt this V-day mindset in their business.

…especially when launching their product.

You won’t hear from them unless it’s time to launch again.

You’ll only receive emails from them when they want you to buy their new product.

And here’s the worst part…

After the launch, you’ll never hear from them again.

No conversation.

No indication that they really care for you.

My point is…

Don’t treat your business like Valentine’s day.

If you have a product, tell your customers about it every single day.

Provide genuine help even if you’re not launching.

Treat them like gold — because that’s what they really are.

That’s how you do successful launches while building strong bonds with your customers.

3 Worst Mistakes You Might Be Doing In Your Product Launch

By Rom Rulida /

Launching a product can DESTROY your life.

…Okay, that’s overexaggerating it! Lol! 😂

But if you’re a business owner, you know how challenging it is.

It could be a gut-wrenching…

Soul-sucking…

Poop-stopping experience…

Especially during that time between the launch and getting your first sale.

You poured your heart and soul into it.

So if no one actually shows up to buy, that’s just heartbreaking.

But what if you can avoid it?

What if you can increase the chances of your launch’s success by up to 95%?

Keep reading…

I still remember that day when I launched an informational product.

“Excited” is not enough to describe what I was feeling.

I have huge expectations for it because I know I have a great product.

And I’m sure that people will buy once I launched it.

It’s a no-brainer, right?

Well…

Wrong!

After 7 days of launch, I only got 1 sale.

I was dumbfounded.

“What the hell just happened?”

Thankfully, that experience pushed me to study more.

And that’s when I discovered these top 3 mistakes people do when launching their product.

MISTAKE #1: Not validating their product before building it — not checking if people will actually pay for it or not

MISTAKE #2: Selling their product too soon or too late — the inability to create a proper launch strategy

MISTAKE #3: Failure to properly use urgency — not using ‘urgency’ because they think it’s a sham

Are you launching a product soon?

Make sure that you avoid these mistakes.

Trust me…

You’ll save a lot of money.

And you’ll avoid painful heartbreaks!