Infotainment

How To Sell Without Really Selling (And Why Giving Away Too Much Value Is Bad For Business)

Ever heard of the Rule of Reciprocity? Lots of business owners love it. In fact, a good number of them use it as a foundation on how they do business. Here’s a quote I saw that explains the rule well: “If I give you something of value that you perceived to be valuable, you’re going …

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The #1 Most Dangerous & Costly Mistake That Can Sabotage Your Email Marketing

Here’s some great advice I got when it comes to writing emails: “The goal of your emails is not to satiate the thirst and hunger of your reader. Because if you do, they would no longer feel the need to buy your product. After all, he has just been fed. Instead of being teased to …

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