Here’s some great advice I got when it comes to writing emails:
“The goal of your emails is not to satiate the thirst and hunger of your reader. Because if you do, they would no longer feel the need to buy your product. After all, he has just been fed. Instead of being teased to the point that he’ll pay for his meal, he’s been given enough that he’s forgotten he was hungry or thirsty in the first place.”
That advice literally changed the way I write emails and my entire email marketing approach.
Before learning this, I thought that I need to give good info on my emails.
After all, if they were to buy my product, then they need to know that I can deliver the goods, yeah?
In fact, let me know if these ‘beliefs’ sound familiar…
“I need to give valuable content to my subscribers for free.”
“I need to give away some of my stuff so they’ll be confident that my product is even better.”
“I need to teach in my emails so they’ll see that I know what I’m talking about and I’m really the go-to expert.”
But people who have this mentality often run to the problem of people not buying their product because they already received some great stuff.
Just like this poor woman I saw on Facebook:
Now, if you’re not supposed to teach in your emails, then what are you supposed to do?
The great email master Matt Furey believe that ‘inspiration sells.’
If you can inspire your subscribers to believe in themselves, in their abilities, and in their skills, then you can also inspire them to buy your product or services.
Motivate people to take action.
Give them reasons to get off the couch and start moving towards their goals.
You can also motivate them to go the extra mile by buying from you.
Tell stories. Crack some jokes. Make your emails really fun and entertaining.
Let’s be honest: Who earns more money? A professional teacher or an entertainer?
It’s the same with your emails — don’t teach.
Entertain the heck out of your subscribers and you’ll also see your bank account get fatter.
Now, think about it…
You don’t need to share hard info to do those 3 things, do you?
Yes, you can still teach — but make sure it’s not ‘hard teaching’ where you instruct someone, in detail, about how to do things.
If you want to see actual examples of this, then read Chapter 1, 3, 8, 10 and 15 of my new book, Email Copywriting Handbook.
You can see how I teach without really teaching. Ironic much, eh?
Just go here to grab your copy for free: http://bit.ly/RomEmailCopyBook